2 thoughts on “Why is Starbucks moon cake so expensive?”
Janet
Speaking of Starbucks, young people are not strangers now. Many young people are willing to order a cup of coffee inside in their spare time, and some for nothing are more willing to turn on the computer in the fragrance of a coffee and use Starbucks as a temporary office. But what we may not know is that Starbucks not only sells drinks and desserts. Whether it is the Mid -Autumn Festival or the Dragon Boat Festival, Starbucks will closely launch traditional cakes with Chinese festivals: moon cakes and rice dumplings, and take the opportunity to make a lot of money. , these products, like other Starbucks drinks, have a common feature -expensive! 6 348 yuan, 8 458 yuan, 10 598 yuan ... A calculated unit price, a moon cake exceeded 50 yuan. There is also a moon cake gift box, which sells for 1378 yuan! Since the gift market has been renamed, everyone has not seen such expensive moon cakes for a long time. And Starbucks moon cake is not only expensive, but also limited, you need to make an appointment in advance. but at such expensive prices, there are still many people scrambling to go to the counter to buy moon cakes, so what about the value of the moon cake in Starbucks is not worth it? Starbucks' marketing model has always been a high -end route, which can be seen from the outer packaging of the moon cake gift box. Take the gift box of the 1378 yuan moon cake as an example. Its gift box is a bag, which is co -produced with well -known luxury luxury Hermes. It is said that buying moon cakes is actually buying this bag. So in everyone's heart, this is to buy Hermes for a thousand dollars, and it also comes with a box of moon cakes of more than 300 yuan. But in addition to the good packaging, will the Starbucks moon cake itself have highlights? The people who bought Starbucks moon cakes have a taste: Starbucks probably regards us as a god. Moon cakes are just tribute. They are only used to see. Let's take a look at the following Starbucks moon cakes.
"I hope that people will last long, thousands of miles together", a word of water tuning the song has pinned the acacia of Chinese civilization for thousands of years. The emergence of moon cakes is to give people a good sustenance, hiding the blessings that can not be carried by the wandering outside, and the blessings that cannot be carried. The Mid -Autumn Festival sending moon cakes has become the best choice for relatives and friends and etiquette.
But with the development of the market economy, the various capital capital began to inject. In order to gain benefits, countless merchants poured into the ranks of moon cakes. Many of them regarded customers as fat sheeps to be slaughtered. Some of them launched sky -high moon cakes. They opened it for three years, and some were charged and left. I believe that in recent years, the first thing that everyone thinks of coffee must be Starbucks, which are all over the major shopping malls. And the Mid -Autumn Festival feast, Starbucks did not miss it.
This Starbucks launched the moon cake gift box this year, we picked two of them. One of these two moon cakes is 10, the unit price is 59, one is 8 yuan, and the unit price is 57. So what should be the normal moon cake? You can find that the moon cake bought by Starbucks is not a point or two points. Then some friends may say that Starbucks represents the trend of fashion after all. The old -fashioned pastry industry such as Wufangzhai and Daoxiangcun cannot catch the tastes that young people like, and the price is normal.
The fact is true? To say that popular and fashionable, Starbucks seems to be famous for coffee drinks. So let's take a look at another old company, Yuan Zu. I believe that Yuan Zu, no one questioned Yuan Zu's trend in the pastry industry. We can find that the price of the moon cake of Yuanzu is between 20-30, while Starbucks is twice as much.
So why did Starbucks sell so expensive?
The cause of three. The first is that Starbucks does not live with moon cake cakes. This is just the surrounding products of its enterprise. In other words, it is just in the Mid -Autumn Festival. Therefore, under the premise of ensuring quality, increase prices, and the use of its own brand effects and the majority of customer groups can naturally be sold in full swing.
The packaging costs. Starbucks has always been known for its exquisiteness, so the moon cake gift box launched is no exception. Taking the moon cake gift box of Star Hotel as an example, we can find that the design packaging cost and moon cake cost are almost equal. As a large -scale enterprise group, Starbucks has to start with a larger proportion of costs. And enterprises are always the purpose of profit, and the increase in costs naturally brings expensive unit prices.
The last, it was caused by the current unhealthy social value guidance. Starbucks is just an example of us today. As small as moon cakes, as large as wine and drinks, there are countless people spend several times the price in order to pursue the so -called brand effect. With the development of the economy, people pay more and more attention to material life, and the mentality of comparison abound. In this case, it is also a gift. You sent Wufangzhai, Starbucks I sent, and you sent me five or six hundred. The gap is obvious. As the saying goes, flies are not stingy. If it weren't for those merchants to catch the psychology of our consumers, no matter how expensive their prices, no one would sell them, they would naturally reduce their prices.
Speaking of Starbucks, young people are not strangers now. Many young people are willing to order a cup of coffee inside in their spare time, and some for nothing are more willing to turn on the computer in the fragrance of a coffee and use Starbucks as a temporary office.
But what we may not know is that Starbucks not only sells drinks and desserts. Whether it is the Mid -Autumn Festival or the Dragon Boat Festival, Starbucks will closely launch traditional cakes with Chinese festivals: moon cakes and rice dumplings, and take the opportunity to make a lot of money.
, these products, like other Starbucks drinks, have a common feature -expensive!
6 348 yuan, 8 458 yuan, 10 598 yuan ...
A calculated unit price, a moon cake exceeded 50 yuan. There is also a moon cake gift box, which sells for 1378 yuan! Since the gift market has been renamed, everyone has not seen such expensive moon cakes for a long time. And Starbucks moon cake is not only expensive, but also limited, you need to make an appointment in advance.
but at such expensive prices, there are still many people scrambling to go to the counter to buy moon cakes, so what about the value of the moon cake in Starbucks is not worth it?
Starbucks' marketing model has always been a high -end route, which can be seen from the outer packaging of the moon cake gift box. Take the gift box of the 1378 yuan moon cake as an example. Its gift box is a bag, which is co -produced with well -known luxury luxury Hermes. It is said that buying moon cakes is actually buying this bag. So in everyone's heart, this is to buy Hermes for a thousand dollars, and it also comes with a box of moon cakes of more than 300 yuan.
But in addition to the good packaging, will the Starbucks moon cake itself have highlights?
The people who bought Starbucks moon cakes have a taste: Starbucks probably regards us as a god. Moon cakes are just tribute. They are only used to see.
Let's take a look at the following Starbucks moon cakes.
"I hope that people will last long, thousands of miles together", a word of water tuning the song has pinned the acacia of Chinese civilization for thousands of years. The emergence of moon cakes is to give people a good sustenance, hiding the blessings that can not be carried by the wandering outside, and the blessings that cannot be carried. The Mid -Autumn Festival sending moon cakes has become the best choice for relatives and friends and etiquette.
But with the development of the market economy, the various capital capital began to inject. In order to gain benefits, countless merchants poured into the ranks of moon cakes. Many of them regarded customers as fat sheeps to be slaughtered. Some of them launched sky -high moon cakes. They opened it for three years, and some were charged and left. I believe that in recent years, the first thing that everyone thinks of coffee must be Starbucks, which are all over the major shopping malls. And the Mid -Autumn Festival feast, Starbucks did not miss it.
This Starbucks launched the moon cake gift box this year, we picked two of them. One of these two moon cakes is 10, the unit price is 59, one is 8 yuan, and the unit price is 57. So what should be the normal moon cake? You can find that the moon cake bought by Starbucks is not a point or two points. Then some friends may say that Starbucks represents the trend of fashion after all. The old -fashioned pastry industry such as Wufangzhai and Daoxiangcun cannot catch the tastes that young people like, and the price is normal.
The fact is true? To say that popular and fashionable, Starbucks seems to be famous for coffee drinks. So let's take a look at another old company, Yuan Zu. I believe that Yuan Zu, no one questioned Yuan Zu's trend in the pastry industry. We can find that the price of the moon cake of Yuanzu is between 20-30, while Starbucks is twice as much.
So why did Starbucks sell so expensive?
The cause of three. The first is that Starbucks does not live with moon cake cakes. This is just the surrounding products of its enterprise. In other words, it is just in the Mid -Autumn Festival. Therefore, under the premise of ensuring quality, increase prices, and the use of its own brand effects and the majority of customer groups can naturally be sold in full swing.
The packaging costs. Starbucks has always been known for its exquisiteness, so the moon cake gift box launched is no exception. Taking the moon cake gift box of Star Hotel as an example, we can find that the design packaging cost and moon cake cost are almost equal. As a large -scale enterprise group, Starbucks has to start with a larger proportion of costs. And enterprises are always the purpose of profit, and the increase in costs naturally brings expensive unit prices.
The last, it was caused by the current unhealthy social value guidance. Starbucks is just an example of us today. As small as moon cakes, as large as wine and drinks, there are countless people spend several times the price in order to pursue the so -called brand effect. With the development of the economy, people pay more and more attention to material life, and the mentality of comparison abound. In this case, it is also a gift. You sent Wufangzhai, Starbucks I sent, and you sent me five or six hundred. The gap is obvious. As the saying goes, flies are not stingy. If it weren't for those merchants to catch the psychology of our consumers, no matter how expensive their prices, no one would sell them, they would naturally reduce their prices.