4 thoughts on “What channels are more effective now?”
Craig
Expand 3 In fact, the gameplay of blind boxes is not unusual, especially easy to understand, and spending money to dismantle the results. To buy lottery tickets offline, the big turntable lottery is only formal, mainly using human curiosity and greed. List the three purchase channels: 1, 16881688 is China's largest online wholesale mall, which can almost meet your needs for the supply. There are not only small objects, but also boxes specially used for packaging, and the price is more appropriate. Find a few businesses with high scores and good styles directly. 2. If you want to be faster, you can go directly to the local small commodity wholesale market, especially in Guangzhou, Hangzhou, Fuzhou and other provincial capital cities. Buy, packaged, open that night. 3. Yiwu wants to do long -term business, it is recommended to go to Yiwu for a few days. One is that the products are more abundant, the other is to experience the quality of the product in person, and the third is that the price is more advantageous. Some practitioners went to Yiwu several times first. After the business was stable, the seller was shipped directly. In general, the cost of blind boxes is relatively low, generally between 3-5 yuan, and the cost performance is very high. If you want to make high -end blind boxes, there are high prices. Advantages of Blind Box Sales 1. Low participation costs and fast speed, 5-10 yuan each time, pay for. 2. Determination, 100%winning, which makes up for some users' regrets, unlike the kit, doll machine and buying lottery tickets. 3. Greater opportunities, I always hope that I can get the best with small. 4. From the psychology, as long as someone on the scene and dismantle the high -value goods, someone will participate. The above content reference: Blind Box -Baidu Encyclopedia
First, what are the purchase channels for blind boxes
Mane Blind Box, as a way of buying by "luck", is popular because of satisfying consumers' curiosity, and it has also become a physical retail to do it. A means of marketing, you need to consider the purchase channels when you open a blind box shop or do a blind box marketing. So where is the blind box purchase?
1. The brand dealer
The blind box shops joined can provide a blind box purchase channel. And franchise brands will have a fixed consumer group.
2, commodity city
is also very common to buy in places such as commodity cities and small commodity markets, but it is necessary to compare the price in the wholesaler's purchase, the same commodity or category There are basically a few prices in a market, and you must pay special attention when picking up goods; and there are certain requirements for the number of commodity cities for purchase.
3, online supply
The manufacturers will sell their goods through the Internet B2B procurement platform. On this platform, you can purchase directly from the supplier like online shopping. It is both small. There are also boxes specially used for packaging, and the price is more appropriate.
This provided by the registered user "Jinghu Jiufu", the copyright statement feedback
. How to choose the product of the blind box shop
After choosing a good purchase channel, you must also consider the category choice in the blind box. Generally speaking, the choice of blind box category must have strategies.
. Although the gameplay is similar to buying lottery tickets, the essence is different. The essence of the dismantling box is to sell goods. Value, so when choosing products, pay attention to a few key points: do not be small, do not be light, do not be more light, do not be new and old.
It the audience of the blind box is mostly young people. Therefore, when choosing a blind box category, pay attention to considering the ideas of young people, welcome the young people's group, and need new products to ensure that it is guaranteed to guarantee Attraction to consumers. In addition, if you want to open a blind box shop, you should have "head products", which can attract consumers products.
Nearly 200,000 consumer consumers spend more than 10,000 yuan online to collect blind boxes Blip Blind Box becomes a new style of play industry new style. , Form a high -speed growth trend. JD data shows that on the day of "6. 18" this year, the sales of trendy toys represented by blind boxes increased significantly, and the turnover was 12 times the same period last year. In the case of offline superhomes, blind box companies have begun to deploy online sales channels to attract consumers' purchase. It the offline sales of blind boxes during the epidemic On July 18th, in a shopping mall in Shijiazhuang, Hebei, Zhang Xinmeng was seriously selected the blind box of the "My Emperor Sleeping" series with his girlfriend. To the hidden model. He told reporters that this is the first time that the mall has come to the offline physical store to buy a blind box. Zhang Xinmeng said: "Because of the epidemic this year, the mall has been closed for a long time, and there is no way to buy it in a physical store." The reporters found that there are not a few blind box enthusiasts like Zhang Xinmeng. Buy blind boxes by buying offline stores. But a sudden epidemic allows everyone to stay at home, and many shopping malls also choose to close. Unable to buy offline, many consumers temporarily put away their love for blind boxes. The staff of a blind box shop told reporters: "This epidemic has reduced the production capacity of the factory, the supply of blind boxes has decreased, and the new speed has also slowed down. These have greatly reduced passenger flow and sales. "Faced with the predicament, many blind box companies began to seek breakthroughs during the epidemic. In online channels for corporate layout In reporters noticed that Bubble Mart, 1983, 52TOYS, GOCO is cool enough to play and other blind box brands. Consumers buy blind box products online. The person in charge of Bubble Mart told reporters that in the face of the epidemic, the company has adopted emergency measures for online sales. In addition, online sales also increased the live broadcast business. In addition to conventional live broadcast and goods, it also added interactive links, so that consumers who areolate at home can have a happy shopping experience. According to statistics, online sales have accounted for 30%of the overall sales in 2019. Different from Bubble Mart, looking for unicorn has been committed to online channels. On January 8 this year, looking for the unicorn and Tmall launched the online box pumping machine. Based on the shopping applets opened by the flagship store 2.0, merchants can provide consumers with rich personalized services according to the shopping scene. 10 times, the repurchase cycle shrinks half. Another blind box brand GOCO is cool enough to play. It also launches new small programs and upgrades online boxing machines, and strives to online traffic during the epidemic. , as a leader in the field of cultural and creative, the Forbidden City also began to involve online blind box sales. Following the first batch of blind box cultural and creative on the "Forbidden City Taobao" on April 21, recently, the Forbidden City once again launched a new group of characters with the figures of the Ming Dynasty courts. It is understood that as of July 16, the monthly sales volume of two blind boxes exceeded 15,500. 19 Eighth 3rd Investment Vice President Xu Shenyuan said in an interview with the media: "Although the influence on online is small, because online is not the main digestive channel, it can only be said that there can be some stop loss for the entire industry. " It online sales will remain steadily growing . After this epidemic, the online sales of blind box products may become a new assistance in the development of the industry. The research report on the blind box economy released by Guotai Junan in 2019 shows that there are nearly 200,000 consumers on Tmall, spending more than 10,000 yuan each year to collect blind boxes. Obviously, buying blind boxes from online has become a new choice for many consumers. The person in charge of an enterprise believes that after the epidemic, online sales channels will still maintain a stable growth. "Through our online channels, consumers can immediately know what the styles they buy, and copy the instant fun brought by offline blind boxes. Many consumers have begun to get used to participating in games and buying products online. Some consumers will also share their gaming experience on social platforms, which are good feedback and reference for online sales. " The industry insiders believe that blind boxes are easy to transport, and the logistics costs are relatively low. Ensure the smooth operation of online channels. And the development of online channels gives blind boxes social attributes, while meeting consumers while satisfying consumers expressed their demands. This is more conducive to the spread of blind box consumption. In the future, blind box sales will be the integration and development of online and offline. [Source: Consumption Daily] Declaration: Reprinted this article is out of the purpose of passing more information. If there is an error or infringe your legitimate rights and interests, the author is requested to contact the ownership certificate with this website. We will correct and delete it in time. Thank you. Email address: NewMedia@XXCB
Expand 3 In fact, the gameplay of blind boxes is not unusual, especially easy to understand, and spending money to dismantle the results. To buy lottery tickets offline, the big turntable lottery is only formal, mainly using human curiosity and greed. List the three purchase channels: 1, 16881688 is China's largest online wholesale mall, which can almost meet your needs for the supply. There are not only small objects, but also boxes specially used for packaging, and the price is more appropriate. Find a few businesses with high scores and good styles directly. 2. If you want to be faster, you can go directly to the local small commodity wholesale market, especially in Guangzhou, Hangzhou, Fuzhou and other provincial capital cities. Buy, packaged, open that night. 3. Yiwu wants to do long -term business, it is recommended to go to Yiwu for a few days. One is that the products are more abundant, the other is to experience the quality of the product in person, and the third is that the price is more advantageous. Some practitioners went to Yiwu several times first. After the business was stable, the seller was shipped directly. In general, the cost of blind boxes is relatively low, generally between 3-5 yuan, and the cost performance is very high. If you want to make high -end blind boxes, there are high prices. Advantages of Blind Box Sales 1. Low participation costs and fast speed, 5-10 yuan each time, pay for. 2. Determination, 100%winning, which makes up for some users' regrets, unlike the kit, doll machine and buying lottery tickets. 3. Greater opportunities, I always hope that I can get the best with small. 4. From the psychology, as long as someone on the scene and dismantle the high -value goods, someone will participate. The above content reference: Blind Box -Baidu Encyclopedia
There are a lot of blind box channels now
First, what are the purchase channels for blind boxes
Mane Blind Box, as a way of buying by "luck", is popular because of satisfying consumers' curiosity, and it has also become a physical retail to do it. A means of marketing, you need to consider the purchase channels when you open a blind box shop or do a blind box marketing. So where is the blind box purchase?
1. The brand dealer
The blind box shops joined can provide a blind box purchase channel. And franchise brands will have a fixed consumer group.
2, commodity city
is also very common to buy in places such as commodity cities and small commodity markets, but it is necessary to compare the price in the wholesaler's purchase, the same commodity or category There are basically a few prices in a market, and you must pay special attention when picking up goods; and there are certain requirements for the number of commodity cities for purchase.
3, online supply
The manufacturers will sell their goods through the Internet B2B procurement platform. On this platform, you can purchase directly from the supplier like online shopping. It is both small. There are also boxes specially used for packaging, and the price is more appropriate.
This provided by the registered user "Jinghu Jiufu", the copyright statement feedback
. How to choose the product of the blind box shop
After choosing a good purchase channel, you must also consider the category choice in the blind box. Generally speaking, the choice of blind box category must have strategies.
. Although the gameplay is similar to buying lottery tickets, the essence is different. The essence of the dismantling box is to sell goods. Value, so when choosing products, pay attention to a few key points: do not be small, do not be light, do not be more light, do not be new and old.
It the audience of the blind box is mostly young people. Therefore, when choosing a blind box category, pay attention to considering the ideas of young people, welcome the young people's group, and need new products to ensure that it is guaranteed to guarantee Attraction to consumers. In addition, if you want to open a blind box shop, you should have "head products", which can attract consumers products.
Nearly 200,000 consumer consumers spend more than 10,000 yuan online to collect blind boxes
Blip Blind Box becomes a new style of play industry new style. , Form a high -speed growth trend. JD data shows that on the day of "6. 18" this year, the sales of trendy toys represented by blind boxes increased significantly, and the turnover was 12 times the same period last year. In the case of offline superhomes, blind box companies have begun to deploy online sales channels to attract consumers' purchase.
It the offline sales of blind boxes during the epidemic
On July 18th, in a shopping mall in Shijiazhuang, Hebei, Zhang Xinmeng was seriously selected the blind box of the "My Emperor Sleeping" series with his girlfriend. To the hidden model. He told reporters that this is the first time that the mall has come to the offline physical store to buy a blind box. Zhang Xinmeng said: "Because of the epidemic this year, the mall has been closed for a long time, and there is no way to buy it in a physical store."
The reporters found that there are not a few blind box enthusiasts like Zhang Xinmeng. Buy blind boxes by buying offline stores. But a sudden epidemic allows everyone to stay at home, and many shopping malls also choose to close. Unable to buy offline, many consumers temporarily put away their love for blind boxes.
The staff of a blind box shop told reporters: "This epidemic has reduced the production capacity of the factory, the supply of blind boxes has decreased, and the new speed has also slowed down. These have greatly reduced passenger flow and sales. "Faced with the predicament, many blind box companies began to seek breakthroughs during the epidemic.
In online channels for corporate layout
In reporters noticed that Bubble Mart, 1983, 52TOYS, GOCO is cool enough to play and other blind box brands. Consumers buy blind box products online.
The person in charge of Bubble Mart told reporters that in the face of the epidemic, the company has adopted emergency measures for online sales. In addition, online sales also increased the live broadcast business. In addition to conventional live broadcast and goods, it also added interactive links, so that consumers who areolate at home can have a happy shopping experience. According to statistics, online sales have accounted for 30%of the overall sales in 2019.
Different from Bubble Mart, looking for unicorn has been committed to online channels. On January 8 this year, looking for the unicorn and Tmall launched the online box pumping machine. Based on the shopping applets opened by the flagship store 2.0, merchants can provide consumers with rich personalized services according to the shopping scene. 10 times, the repurchase cycle shrinks half. Another blind box brand GOCO is cool enough to play. It also launches new small programs and upgrades online boxing machines, and strives to online traffic during the epidemic.
, as a leader in the field of cultural and creative, the Forbidden City also began to involve online blind box sales. Following the first batch of blind box cultural and creative on the "Forbidden City Taobao" on April 21, recently, the Forbidden City once again launched a new group of characters with the figures of the Ming Dynasty courts. It is understood that as of July 16, the monthly sales volume of two blind boxes exceeded 15,500.
19 Eighth 3rd Investment Vice President Xu Shenyuan said in an interview with the media: "Although the influence on online is small, because online is not the main digestive channel, it can only be said that there can be some stop loss for the entire industry. "
It online sales will remain steadily growing
. After this epidemic, the online sales of blind box products may become a new assistance in the development of the industry. The research report on the blind box economy released by Guotai Junan in 2019 shows that there are nearly 200,000 consumers on Tmall, spending more than 10,000 yuan each year to collect blind boxes. Obviously, buying blind boxes from online has become a new choice for many consumers.
The person in charge of an enterprise believes that after the epidemic, online sales channels will still maintain a stable growth. "Through our online channels, consumers can immediately know what the styles they buy, and copy the instant fun brought by offline blind boxes. Many consumers have begun to get used to participating in games and buying products online. Some consumers will also share their gaming experience on social platforms, which are good feedback and reference for online sales. "
The industry insiders believe that blind boxes are easy to transport, and the logistics costs are relatively low. Ensure the smooth operation of online channels. And the development of online channels gives blind boxes social attributes, while meeting consumers while satisfying consumers expressed their demands. This is more conducive to the spread of blind box consumption. In the future, blind box sales will be the integration and development of online and offline.
[Source: Consumption Daily]
Declaration: Reprinted this article is out of the purpose of passing more information. If there is an error or infringe your legitimate rights and interests, the author is requested to contact the ownership certificate with this website. We will correct and delete it in time. Thank you. Email address: NewMedia@XXCB