1 thought on “Seven major measures necessary for jewelry sales off -season”
Kari
Any industry will be off -season and peak season. Let me share with you 7 major measures necessary for jewelry sales off -season. Welcome to see.
The measures of jewelry sales off -season jewelry sales off -season 1. Product update Mest shops believe that the off -season is coming, the passenger flow is less, and the more the goods are new to the goods. Not updated in two weeks will directly affect the customer's entry rate. The store should keep the style constantly updated and insist on a small number of models. This can not only attract customers' attention, increase sales, and strengthen the brand image. Jewelry sales off -season 2. Activating employees' status In morning employees just arrived in the company, and they were directly put into work in their work. The correct approach should be a routine morning meeting before work. It is not only to allocate daily work goals, but also can adjust the status of employees with dance, so that employees can get rid of their sleep. From the beginning, they are in a passionate working atmosphere. Essence Jewelry sales off -season 3. Incubic sales The due to the lack of passenger flow, jewelry consultants are generally lazy and have no motivation. Even if they are interested in customers who come to choose, they lose their desire to buy. At this time, it is possible to use the method of increasing rewards to increase employees' sales passion, so that employees are more motivated to grab customers and serve customers, and then increase sales. Jewelry sales off -season 4. Innovation marketing model The business in various stores in the off -season is not ideal, so they took out the discount tools to attract customers. Looking at it, the entire street is all the same discount promotional activities, without any new ideas, making consumers numb. In fact, ingenious promotional activities can win the favor of consumers. Jewelry sales off -season 5. Alien alliance The performance of your stores is not good. What about selling clothes and bags next door? There are always the same product that attracts customers. Customers can enjoy 20 % off after buying clothes at his house, and even fold it. Will customers still be unhappy? The customer quietly improves the purchase rate of the store in the store unknowingly. Jewelry sales off -season 6. Team charging The performance of your stores is not good, what about selling clothes and selling bags next door? There is always the same product that attracts customers. Customers can enjoy 20 % off after buying clothes at his house, and even fold it. Will customers still be unhappy? The customer quietly improves the purchase rate of the store in the store unknowingly. When the passenger flow is small, employees should be familiar with goods and perform simulation exercises. For example, all employees are paired with trials, and recorded the goods number, price, existing inventory code and number of pieces of the trial wear. It can not only sort out the category of the product, but also analyze the people and body types of different styles, deepen the familiarity of the goods, and perform more handy when trying to wear it for customers. News off -season in jewelry sales 7. VIP maintenance It when there are fewer passenger traffic, you can also dispatch personnel to take stock of the customer information of the store, conduct targeted return visit to existing old customers, collect customers 'suggestions for customers' suggestions And opinion can not only enhance the relationship with VIP customers, but also prepare for future sales. The main point of transparency and color of jewelry appraisal In order to gradually narrow the list of minerals that the appraiser may suspect in the minds of the appraiser, in the above 25 types of minerals, they are divided into transparency according to transparency to divide them into them into them into them into them into them into transparency. The two categories of transparent and opaque; according to the color, it is divided into colorless, red-pink, blue ---- purple, green, yellow, brown-orange and other big colors. The appraisal can check the corresponding identification table according to the transparency and color of the unknown ore or finished product. For example, there are two opaque jewelry with different green strips, which can be almost definitely one of the fewer types of malachite, dyed agate, dyeing striped marble, green fiber mine, glass or plastic. Therefore, for appraisers, the transparency and color of unknown jewelry have special significance. It should be noted that when observing the naked eye, it is indispensable to amplify the mirror and concentrated pen -shaped flashlight. Things This is the second step of observation. The purpose is to reduce the number of suspected minerals after estimating the discount range of the jewelry. The appraiser can roughly estimate the folding rate range of this mineral from the gloss, and the higher the strong gloss folding rate. Jewelry with diamond gloss, its folding rate exceeds the maximum range of the folding device scale (1.80); and a glass gloss, its discount rate is between 1.8 --- 1.5. Compared with the jewelry of known discount rates, the same nature of gloss can quickly help the appraiser classify the discount or gloss of the unknown jewelry. Jewelry with waxy and oil -luster, its polishing surface is generally poor, and the silk shiny shows that there may be a lot of real bags. color brightness The color of jewelry is bright and dim. In order to identify the purpose, the color, medium, and dark color levels are manifested according to the color brightness. For example, the bright green gems are only emeralds, emerald, and emerans; staining or combined gems with substrate. When the flat top of the transparent plane gemstone rotates on the white paper, if the red ring appears on the gem waist, it implies that the dual -group symbols with the top of the garnet. The red flash from the dark blue gemstone can be regarded as a variant of tanzanite that synthesizes spinel or curtain stone. This scatter The purpose of this observation step is to observe some jewelery and substitutes that observe the color scattered (dazzling, flash) with the naked eye, such as diamonds, vermiculite, vermiculite, emerans, gold red stones, golden stones, golden stones, golden stones, golden stones, and golden stones, Synthetic golden stone, titanium cheeks (titanic acid gills) and some glass are distinguished from other jewelry. Plerably The obvious diamonds, Topa stones, pyroxyl and long stones.
The primary scholars should often practice the proportion of the hand oscillating. The method is to compare the unknown jewelry and minerals with the scope of the most proper mineral, and to obtain the basis for the scope of the proportion. If necessary, put it in the proper proper liquid to measure it. D double shadow This with the naked eye or low magnifying glass can see the corresponding face (edge) corresponding to the neighboring part (edge), and the nature of the strong double shadow is: vermiculite, vermiculite, olives, olives Stone, electrical stone, synthetic golden stone. The hardness . The difference between the round surface and polishing of the gem into a gemstone is low. However, if the synthesis and some other cheap materials, if the polishing speed is too fast, it can cause the polishing quality of the secondary level, and it is also characterized by "heat" during the polishing process. Moly color Is when rotating gems, you can see that the naked eye can be seen by the naked eye. The multi -color rough is pyrolytic, red pillar stone, electrical stones, vermiculite, ruby, sapphire, and stones. No matter how rare gems include chopstones, green stones, liquor stone, and green curtain stones. The domestic brand of jewelry brand 1: Darry Ring (Hong Kong's top well -known brand, romantic proposal ring that adheres to the only concept of true love) : Chow Tai Fook (founded in 1929, a well -known trademark in China, famous jewelry, famous jewelry Jewelry brand) 3: Zhou Shengsheng (founded in 1938, the top ten famous brand jewelry brands in Hong Kong) 4: Xie Ruilin (well -known Hong Kong brand, founded in 1971) Well -known trademark, Hong Kong listed company, jewelry fashion brand) 6: Lao Fengxiang (began in 1848 and won Chinese famous brands, Chinese well -known trademarks) 7: Kimbeli (diamond design, cutting inlaid, well -known, well -known One of the diamond sellers) 8: Golden Supreme (China's well -known trademark, ten jewelry brands, Hong Kong famous brand) 9: Tide Hongji (China Listed Brand, founded in 1997 in Guangdong, China) ) 10: Hengxin (Chinese well -known trademark, domestic jewelry industry leading enterprise, top ten diamond ring brands) international brands 1 Cartier (Cartier) (Darry Ring) (Hong Kong founded in the 1990s) 3 Tiffany
Any industry will be off -season and peak season. Let me share with you 7 major measures necessary for jewelry sales off -season. Welcome to see.
The measures of jewelry sales off -season jewelry sales off -season 1. Product update
Mest shops believe that the off -season is coming, the passenger flow is less, and the more the goods are new to the goods. Not updated in two weeks will directly affect the customer's entry rate. The store should keep the style constantly updated and insist on a small number of models. This can not only attract customers' attention, increase sales, and strengthen the brand image.
Jewelry sales off -season 2. Activating employees' status
In morning employees just arrived in the company, and they were directly put into work in their work. The correct approach should be a routine morning meeting before work. It is not only to allocate daily work goals, but also can adjust the status of employees with dance, so that employees can get rid of their sleep. From the beginning, they are in a passionate working atmosphere. Essence
Jewelry sales off -season 3. Incubic sales
The due to the lack of passenger flow, jewelry consultants are generally lazy and have no motivation. Even if they are interested in customers who come to choose, they lose their desire to buy. At this time, it is possible to use the method of increasing rewards to increase employees' sales passion, so that employees are more motivated to grab customers and serve customers, and then increase sales.
Jewelry sales off -season 4. Innovation marketing model
The business in various stores in the off -season is not ideal, so they took out the discount tools to attract customers. Looking at it, the entire street is all the same discount promotional activities, without any new ideas, making consumers numb. In fact, ingenious promotional activities can win the favor of consumers.
Jewelry sales off -season 5. Alien alliance
The performance of your stores is not good. What about selling clothes and bags next door? There are always the same product that attracts customers. Customers can enjoy 20 % off after buying clothes at his house, and even fold it. Will customers still be unhappy? The customer quietly improves the purchase rate of the store in the store unknowingly.
Jewelry sales off -season 6. Team charging
The performance of your stores is not good, what about selling clothes and selling bags next door? There is always the same product that attracts customers. Customers can enjoy 20 % off after buying clothes at his house, and even fold it. Will customers still be unhappy? The customer quietly improves the purchase rate of the store in the store unknowingly. When the passenger flow is small, employees should be familiar with goods and perform simulation exercises. For example, all employees are paired with trials, and recorded the goods number, price, existing inventory code and number of pieces of the trial wear. It can not only sort out the category of the product, but also analyze the people and body types of different styles, deepen the familiarity of the goods, and perform more handy when trying to wear it for customers.
News off -season in jewelry sales 7. VIP maintenance
It when there are fewer passenger traffic, you can also dispatch personnel to take stock of the customer information of the store, conduct targeted return visit to existing old customers, collect customers 'suggestions for customers' suggestions And opinion can not only enhance the relationship with VIP customers, but also prepare for future sales.
The main point of transparency and color of jewelry appraisal
In order to gradually narrow the list of minerals that the appraiser may suspect in the minds of the appraiser, in the above 25 types of minerals, they are divided into transparency according to transparency to divide them into them into them into them into them into them into transparency. The two categories of transparent and opaque; according to the color, it is divided into colorless, red-pink, blue ---- purple, green, yellow, brown-orange and other big colors. The appraisal can check the corresponding identification table according to the transparency and color of the unknown ore or finished product. For example, there are two opaque jewelry with different green strips, which can be almost definitely one of the fewer types of malachite, dyed agate, dyeing striped marble, green fiber mine, glass or plastic. Therefore, for appraisers, the transparency and color of unknown jewelry have special significance. It should be noted that when observing the naked eye, it is indispensable to amplify the mirror and concentrated pen -shaped flashlight.
Things
This is the second step of observation. The purpose is to reduce the number of suspected minerals after estimating the discount range of the jewelry. The appraiser can roughly estimate the folding rate range of this mineral from the gloss, and the higher the strong gloss folding rate. Jewelry with diamond gloss, its folding rate exceeds the maximum range of the folding device scale (1.80); and a glass gloss, its discount rate is between 1.8 --- 1.5. Compared with the jewelry of known discount rates, the same nature of gloss can quickly help the appraiser classify the discount or gloss of the unknown jewelry. Jewelry with waxy and oil -luster, its polishing surface is generally poor, and the silk shiny shows that there may be a lot of real bags.
color brightness
The color of jewelry is bright and dim. In order to identify the purpose, the color, medium, and dark color levels are manifested according to the color brightness. For example, the bright green gems are only emeralds, emerald, and emerans; staining or combined gems with substrate. When the flat top of the transparent plane gemstone rotates on the white paper, if the red ring appears on the gem waist, it implies that the dual -group symbols with the top of the garnet. The red flash from the dark blue gemstone can be regarded as a variant of tanzanite that synthesizes spinel or curtain stone.
This scatter
The purpose of this observation step is to observe some jewelery and substitutes that observe the color scattered (dazzling, flash) with the naked eye, such as diamonds, vermiculite, vermiculite, emerans, gold red stones, golden stones, golden stones, golden stones, golden stones, and golden stones, Synthetic golden stone, titanium cheeks (titanic acid gills) and some glass are distinguished from other jewelry.
Plerably
The obvious diamonds, Topa stones, pyroxyl and long stones.
The primary scholars should often practice the proportion of the hand oscillating. The method is to compare the unknown jewelry and minerals with the scope of the most proper mineral, and to obtain the basis for the scope of the proportion. If necessary, put it in the proper proper liquid to measure it.
D double shadow
This with the naked eye or low magnifying glass can see the corresponding face (edge) corresponding to the neighboring part (edge), and the nature of the strong double shadow is: vermiculite, vermiculite, olives, olives Stone, electrical stone, synthetic golden stone.
The hardness
. The difference between the round surface and polishing of the gem into a gemstone is low. However, if the synthesis and some other cheap materials, if the polishing speed is too fast, it can cause the polishing quality of the secondary level, and it is also characterized by "heat" during the polishing process.
Moly color
Is when rotating gems, you can see that the naked eye can be seen by the naked eye. The multi -color rough is pyrolytic, red pillar stone, electrical stones, vermiculite, ruby, sapphire, and stones. No matter how rare gems include chopstones, green stones, liquor stone, and green curtain stones.
The domestic brand of jewelry brand
1: Darry Ring (Hong Kong's top well -known brand, romantic proposal ring that adheres to the only concept of true love)
: Chow Tai Fook (founded in 1929, a well -known trademark in China, famous jewelry, famous jewelry Jewelry brand)
3: Zhou Shengsheng (founded in 1938, the top ten famous brand jewelry brands in Hong Kong)
4: Xie Ruilin (well -known Hong Kong brand, founded in 1971)
Well -known trademark, Hong Kong listed company, jewelry fashion brand)
6: Lao Fengxiang (began in 1848 and won Chinese famous brands, Chinese well -known trademarks)
7: Kimbeli (diamond design, cutting inlaid, well -known, well -known One of the diamond sellers)
8: Golden Supreme (China's well -known trademark, ten jewelry brands, Hong Kong famous brand)
9: Tide Hongji (China Listed Brand, founded in 1997 in Guangdong, China) )
10: Hengxin (Chinese well -known trademark, domestic jewelry industry leading enterprise, top ten diamond ring brands)
international brands
1 Cartier (Cartier) (Darry Ring) (Hong Kong founded in the 1990s)
3 Tiffany