When we open the store, we will write some copywriting that attracts buyers. Improve in the store time. Let buyers know our products better, so how should we write. In order to catch the heart of a consumer. Make our products more valuable. This is to understand how to do copywriting. The case of e -commerce copywriting plan 1. Digging the selling point of the product It can list all the selling points of a certain product first, have a overall and clear understanding of the product, and then dig out the core selling point of the product street Essence The next step, seriously consider the real use scenarios of the product for users, and combine the core selling point of the product we found above with the real and most common use scenarios of the user to create copywriting. two, 3 seconds title A title, please attract people who see it within 3 seconds ... For this, many advertising masters have expressed similar views Essence If I write a copy of my copy for 5 hours, I will spend 3 hours to try the title. The era when we are in contact with massive information every day, we will also have a deep understanding, attracting potential buyers' attention and staying, becoming more and more important. It in selling goods, we can try the following methods to create a title attractive: 1. Breaking the conventional everyone has a thinking inertia. If your title can break the convention, Beyond his common sense cognition, it can undoubtedly attract his attention easily; 2, creating extreme has a type of title, which will easily attract people who see it with their own existing things to something. The cognition is compared, and the description in the title is what he thinks it cannot be easily done, thereby achieving curiosity and attractive attention; 3, borrowing the influence of IP IP's influence attractive attractiveness This is the most obvious in various curriculum posters in various groups and circle of friends recently. Everyone is looking for a famous teacher in a certain field to stand for themselves and circle powder. The more famous teachers, the more naturally attract the attention of a group ... 4, related to me When and where, a person may not care about most information, but the information related to himself will be screened by him as soon as possible. So you can directly mark the potential crowds you want to notify in the title! . Create trust During the longer time before payment, customers will seriously think about the product about the product. some problems. As a copy of the goods, you must first understand the customer's concerns and finally solve it through copywriting. The role of the role of e -commerce copywriting is one of the characteristics of offline sales is that sales staff and consumers can communicate face -to -face; and the distance between e -commerce sales and consumers may be far away. The distance is close! So, e -commerce copywriting is the sale on the real pen tip! The role of e -commerce copywriting is to persuade consumers to order orders through copywriting! To do this, we must master some writing skills, but You also need to understand the products and services, and we must also understand the consumer's consumption psychology, so as to attract consumers to see the last sentence from the first sentence, and finally realize the purchase! It is responsible for persuading consumers to directly generate purchase behaviors! This must pay attention to the following two points: . If you want to convince consumers, you must convince yourself first. Believe that your products are the best and can help consumers solve problems, so that the written copy will make consumers trust; . Do not try to use the method of deception. What is clear is that consumers buy products because they need, not low IQ! A good e -commerce copywriting must be "heartbroken", so that consumers can feel your sincerity and the value of the product from the words! n What is an excellent e -commerce copywriting 1. The first indicator: The loss rate muming rate indicator is used to reflect the popularity of the page content. Not excellent enough. The loss rate, essence is an important factor to measure the access page. Before forming the loss rate, consumers have accessed the page in some way, and the reason for the loss is nothing more than the consumer feels that the page where the search has reached is not intended with expectations. Lost rate. The e -commerce enterprise can determine whether the copywriting is excellent, whether it can contribute to e -commerce companies, attract consumers' attention, evoke consumer's desire to buy, and generate sales. 2. Second indicator: conversion rate The conversion rate is the core indicator of advertising, an indicator for judging marketing effects, and an indicator for judging whether e -commerce copywriting is excellent. In e -commerce, you generally need to pay attention to 5 conversion rates, such as registered transfers , customer service conversion rate, collection rate, additional conversion rate and transaction conversion rate. Related copywriting. The conversion rate refers to the rate of promotion information and total clicks during a statistical cycle. It should be noted that the higher the conversion rate of the website in e -commerce, the stronger the profitability of the website, and the more consumers generated by unit visitors. In actual analysis, e -commerce must not only look at the process conversion rate and the result conversion rate, so as to comprehensively analyze the conversion rate and grasp whether the e -commerce documents are used properly. In improvement of stores and commodity conversion rates. The main purpose is to expand the platform -related profit as possible without adding traffic. It also explains that the copywriting meets the needs and appreciation of the audience from the side. Therefore, the specific conversion rate is the e -commerce platform. The vital indicator. 3. The third indicator: Access depth The access depth refers to the number of websites pages that users browse in the process of browsing the website. Specifically, the number of websites browsed in the process of viewing the website. Starting from the copywriting and e -commerce platform itself, the depth of the 増 増 増 is mainly started from 4 aspects,
When we open the store, we will write some copywriting that attracts buyers. Improve in the store time. Let buyers know our products better, so how should we write. In order to catch the heart of a consumer. Make our products more valuable. This is to understand how to do copywriting.
The case of e -commerce copywriting plan 1. Digging the selling point of the product
It can list all the selling points of a certain product first, have a overall and clear understanding of the product, and then dig out the core selling point of the product street Essence
The next step, seriously consider the real use scenarios of the product for users, and combine the core selling point of the product we found above with the real and most common use scenarios of the user to create copywriting.
two, 3 seconds title
A title, please attract people who see it within 3 seconds ...
For this, many advertising masters have expressed similar views Essence If I write a copy of my copy for 5 hours, I will spend 3 hours to try the title.
The era when we are in contact with massive information every day, we will also have a deep understanding, attracting potential buyers' attention and staying, becoming more and more important.
It in selling goods, we can try the following methods to create a title attractive:
1. Breaking the conventional
everyone has a thinking inertia. If your title can break the convention, Beyond his common sense cognition, it can undoubtedly attract his attention easily;
2, creating extreme
has a type of title, which will easily attract people who see it with their own existing things to something. The cognition is compared, and the description in the title is what he thinks it cannot be easily done, thereby achieving curiosity and attractive attention;
3, borrowing the influence of IP
IP's influence attractive attractiveness This is the most obvious in various curriculum posters in various groups and circle of friends recently. Everyone is looking for a famous teacher in a certain field to stand for themselves and circle powder. The more famous teachers, the more naturally attract the attention of a group ...
4, related to me When and where, a person may not care about most information, but the information related to himself will be screened by him as soon as possible.
So you can directly mark the potential crowds you want to notify in the title!
. Create trust
During the longer time before payment, customers will seriously think about the product about the product. some problems. As a copy of the goods, you must first understand the customer's concerns and finally solve it through copywriting.
The role of the role of e -commerce copywriting is one of the characteristics of offline sales is that sales staff and consumers can communicate face -to -face; and the distance between e -commerce sales and consumers may be far away. The distance is close! So, e -commerce copywriting is the sale on the real pen tip!
The role of e -commerce copywriting is to persuade consumers to order orders through copywriting! To do this, we must master some writing skills, but You also need to understand the products and services, and we must also understand the consumer's consumption psychology, so as to attract consumers to see the last sentence from the first sentence, and finally realize the purchase!
It is responsible for persuading consumers to directly generate purchase behaviors!
This must pay attention to the following two points:
. If you want to convince consumers, you must convince yourself first. Believe that your products are the best and can help consumers solve problems, so that the written copy will make consumers trust;
. Do not try to use the method of deception. What is clear is that consumers buy products because they need, not low IQ!
A good e -commerce copywriting must be "heartbroken", so that consumers can feel your sincerity and the value of the product from the words! n What is an excellent e -commerce copywriting 1. The first indicator: The loss rate
muming rate indicator is used to reflect the popularity of the page content. Not excellent enough. The loss rate, essence is an important factor to measure the access page. Before forming the loss rate, consumers have accessed the page in some way, and the reason for the loss is nothing more than the consumer feels that the page where the search has reached is not intended with expectations. Lost rate.
The e -commerce enterprise can determine whether the copywriting is excellent, whether it can contribute to e -commerce companies, attract consumers' attention, evoke consumer's desire to buy, and generate sales.
2. Second indicator: conversion rate
The conversion rate is the core indicator of advertising, an indicator for judging marketing effects, and an indicator for judging whether e -commerce copywriting is excellent. In e -commerce, you generally need to pay attention to 5 conversion rates, such as registered transfers
, customer service conversion rate, collection rate, additional conversion rate and transaction conversion rate. Related copywriting.
The conversion rate refers to the rate of promotion information and total clicks during a statistical cycle. It should be noted that the higher the conversion rate of the website in e -commerce, the stronger the profitability of the website, and the more consumers generated by unit visitors. In actual analysis, e -commerce must not only look at the process conversion rate and the result conversion rate, so as to comprehensively analyze the conversion rate and grasp whether the e -commerce documents are used properly.
In improvement of stores and commodity conversion rates. The main purpose is to expand the platform -related profit as possible without adding traffic. It also explains that the copywriting meets the needs and appreciation of the audience from the side. Therefore, the specific conversion rate is the e -commerce platform. The vital indicator.
3. The third indicator: Access depth
The access depth refers to the number of websites pages that users browse in the process of browsing the website. Specifically, the number of websites browsed in the process of viewing the website. Starting from the copywriting and e -commerce platform itself, the depth of the 増 増 増 is mainly started from 4 aspects,