100 points for u003Cu003C Christmas Marketing Plan >>

04 Marketing (1) Ban Tan Guangfu
[2006-12-17 22:51:30 | Author: Liu Zhicheng | Source: Original | Weather: Sunny] Activity purpose: A supermarket is in a state of decline in sales performance recently The morale of employees has been greatly reduced. Through the fashion and popular activities of this series of promotional planning, the characteristics of "entertainment" promotion are fully reflected, enriching the promotional methods of a store, accumulating promotion experience, and then improving the poor and monotonous characteristics of a store. And improve the enthusiasm of employees.
Theme of the center: "Very 3 1, surprise waiting for you!"

. Promotional time: December 24.26th
. Promotional location: a supermarket Activity exhibition area
. Event content
(1) Ping An Night on November 24
Subject: Ping An is "Fu"
Activity method: Customers who shopping in a supermarket on the day Gift "Ping An Fruit" (Apple) activity. Customers can "pick" Ping An in person, implying a year's gain.
The specific content is as follows: "Ping An Night" is a very affectionate night, and it is also a good time for a store to improve the shopping image. To this end, a store plans to tie the "safe fruit" and the "family card" containing affection. On the Christmas tree, this gives an ordinary apple, caring, and warm elements. And the blessing of the family also brings a supermarket's support and a blessing for customers over the past year!
The support:
This of two large Christmas trees (support)
20,000 apples, the cost of about 6,000 yuan.
The family card 20,000 pieces, cost 6000 yuan
(2) Christmas Eve on December 25
Subject: Lucky 25
Activity method: Any customer who conforms to Can participate in lucky activities.
Requirements: 2 feet and 5 inches of the waist, 25 yards (40#), age 25 (this year, northern city is calculated according to the virtual age). Those who shopping for 25 yuan on the day are lucky customers. Fortunately, in one minute, the host had to remind the host, guess the price of the product, and give it away.
Id support: lucky gifts (support for each supplier, in the store in the store).
Ittae forecast: 1000 yuan.
(3) December 26th
Theme: Passion Carnival Night
(1) Eat: tasting snack food (mainly semi -finished snacks, manufacturers support)
(2) Drinking: Taste the drinking drink (support of the manufacturer)

(3) Play: Drinking beer competition
(4) music: On -site songs (shopkeepers can make on -site songs on the spot, Broadcast by broadcasting music in the store)
(4) December 30
Subject: reward and catch, there are "faith" people in the world!
In from the 24th to 26th, a number of text messages of "the most interesting, most humorous, and most fashionable" are solicited. Give rewards.
In required support: a mobile phone number

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[2006-12-14 19:44:53 | Author: Liu Zhicheng | Source: Original | Weather: Rain] Guangzhou Honda Motor Promotion and Disability Analysis and Promotion Plan

. The price reduction
This is the most commonly used and the most effective means, but it is also the most harmful means that consumers, manufacturers and dealers are the most hurt. Generally, the dealer began to lead the price reduction. The dealer first sells lower than the market price, and then the manufacturer has adjusted the price.
The analysis of pros and cons: the price reduction is the most direct double -sided blade. On the one hand, it can promote consumption, and there is a good situation of win -win situation. On the one hand, it is also exacerbating to wait and see. The price reduction is inevitable. To put it, it is still those words to give consumers a stable expectation. And a few and a few. This will only increase consumers' doubts about buying a car immediately, causing a psychological contradiction in the current value of car purchase.
. The replacement car is launched
This is a means of lowering prices in disguise. Generally, it is an external thing such as adding configuration and color on the basis of old models. The mechanical structures such as engines are not much changed. It is a very time -promoting method.
The analysis of pros and cons: the launch of this means is particularly pressured to the old car, and the supporting services cannot keep up. In foreign countries, if new configurations are launched, the old models can be upgraded for free. Try to take it, but it is quite rare! The price of general models is slightly lower than the old model, which directly causes the slow -selling library such as the old models!

. Payment of fare insurance, cash, gift package, car washing, free testing, maintenance
This is the most common means of automotive promotion. It can be seen everywhere in any dealer's promotional activities. It is the biggest means of change. Generally, dealers in a region will use a certain amount of amounts of dealers at all levels for publicity. Various dealers return cash back in different ways according to different situations in various places.
Analysis of advantages and disadvantages: This method that is almost a warm gift. Gift more small decorations can better consolidate the relationship with customers. Consumers generally make small cheap psychology.
. The two Golden Week "May 1st" and "National Day" of the Golden Week promotional model are the best time for major manufacturers to conduct promotional activities. The automotive industry is no exception. The goal is very clear, that is, the increase in sales. In the Golden Week, dealers will have conscious multi -inventory vehicles in order to usher in the peak of sales.
The analysis of pros and cons: This general manufacturer will generally achieve quite good results by dealers to hold different ways in different regions.
. Discounts and return
This is a way to reduce price reduction in disguise. It is generated by the manufacturer's acquiescence and the dealer promoted. During the promotion, consumers can get the maximum profit. The cause of the occurrence is actually very simple. The manufacturer's disclosure of price reduction is reflected in the form of discounts, gifts, discounts, rebates, and returns.
Cofacious analysis: This service is actually the result of market regulation. Due to inventory and capital pressure, manufacturers have to suppress the vehicles to dealers and dealers to survive, and the guidance price manufacturers have announced, but the market will be announced, but the market will be announced, but the market will be announced. There, you can't help but adjust it independently. It can be said that this method is largely the loss of dealers in affording manufacturers.

Is my promotional solution:
It is different from the manufacturer's brand promotion. The marketing marketing of dealers has a small scale, short time, strong targeted, and strong regional characteristics. According to the Guangzhou area The background of the background we can develop is:
The first way of community tour
The popular car community tour exhibition, simple operation is easy, and it is easy to achieve passionate effects.
driving the beautiful car into the community, with the comfortable and leisure environment in the community, not only can create a new artistic conception of high -grade car life, but also to present a ideal life scene to successful people and ordinary car fans from all walks of life and ordinary car fans. It can also make fans be full of eyes without going out, and the promotional effects achieved can naturally be imagined.
In fact, combining automobile culture with residential culture, using famous buildings to display famous cars, and complement the car and buildings. This is a form of publicity and promotion that many foreign car dealers and real estate developers are very keen. Today, this promotional method has been adopted by some domestic car merchants and has innovative innovation.
The second way of emotional marketing
With the increasing maturity of the car consumption environment, emotional marketing has begun to become the main marketing means for automakers. Enterprises promise consumers in a brand to emphasize the standardization and long -term nature of active "care" services. This is a positive response to the market expectations.
The marketing method has a strong Chinese color and is often combined with holidays, which has a lot of lethality for consumers. Fudi Motors once presented the exquisite moon cakes and factory districts to the Mid -Autumn Festival before and after the Mid -Autumn Festival. It was a good closer to consumers and directly created a lot of sales single.
The third method of riders
In simply pursuing sales profits to maximizing sales and services, it is an important turning point in the development of the domestic automotive industry. Some companies with strong economic strength and advanced service management concepts have set off a wave of building a "riders" for the same brand car owner. This has become another measure to improve services at the forefront of the industry.
It's number of riders established by major brands this year can be seen that this form is very always happy. It is the best window for manufacturers to communicate customers. Many feedback activities are performed in the name of the Cheyou Club.
The fourth way of test ride test drive
The test drive distance is still very far away, but customers can understand the strengths and advantages of the car through the test drive test drive. Classification: default classification | Tribe: | Comments: 0 | Read the full text (101) 04 Market (1) Ban Qin Xingji operation (promotion case analysis)
[2006-12-14 19:42:52 | Author: Liu Zhicheng | Source: Original | Weather : Rain] South Korea ’s Dadensn Children's clothing area promotion plan

Thean Dogosen Group is a company specializing in children's clothing and toys. From a small company 5 years ago, after 5 years of continuous efforts, the name of Dosen Children's clothing became more and more loud, becoming a real famous children's brand, a well -known children's brand leader. At the end of 2004, South Korea ’s Dogosen Group successfully acquired China’ s Baofu Children's clothing company. The “Doson” brand penetrated into the children's clothing industry. We cooperated again to build “Dorn” children's clothing.
Promotional plan
Company: South Korea Domori Clothing Co., Ltd.
Subject: Dosen-Children's Happy Activities
If: Increase the popularity of Doson children's clothing and increase market sales.
: Use the cute cartoon duck shape and vivid stories of Dotong to perform graphic colors
Time: November 28, 2006 to December 28, 2006 The exquisite color filling pattern
Reward: Customers send a total of four color filling patterns back to the company, and give material returns to the outstanding consumer company
. Market Establishment 1． The main consumers in the Domines children's reflection stage are children of 6-14. Children of this age are at the peak period of growth and development. They have strong curiosity and curiosity about the weekly things, but they are full of childishness.
2. Animation is their preferred program, and the personalized cartoon image is their idol. The key to the success of the activity is to attract children, attract children to start with a lively cartoon image, give away delicate gifts, and use the child's imagination through color filling activities to outline the colors in their hearts.
. Establishment of promotional goals
1. The main goals have promoted the target market sales significantly through promotional activities.
2. Through graphic colors and small gifts from Dosen, the influence of the Dosen brand in the field of children's clothing and the status of the "Doron" image in the minds of consumers.
. Determination of promotional information
The promotion theme "Dosen-Children's Happy Activities" will adopt the "Doson" shape filling activity when communicating with the target market to increase childlikeness, and then pay the story content on the back of the graphic Introduction, increase readability, and give away "Dosen" small gifts. In order to meet the personal needs of consumers, a color filling game will be launched per month in four months from the beginning of January, and consumers who have accumulated four and excellent performance will receive a generous return of the company.
. Promotional means
1. Sales point promotion activities are based on color filling competitions. In the sales point, large -scale promotions, hanging flags, and small gifts are launched to form a good atmosphere of promotion.
2. After the consumption reaches Tyaobei, the exquisite color filling pattern, and the "Dorn" plush toy.
3. Considering the characteristics of regional characteristics, putting a leaflet page and newspaper advertisements in the main regions.
In the sales process, even the best quality products, cannot sell it yourself. When buying a certain product or service, customers want to understand the information of this product. Product companies should introduce the performance and use of the product to potential customers with many methods and means. These methods and means are promotional strategies and promotional methods. When we carry out marketing activities, we must try multiple promotional methods and strategies to publish information, so that our opportunities to approach the target market will increase greatly. What we know is that the target market we face average every day is accepting thousands of various types of information. Customers may only respond to some of the information, while the vast majority of other information is Will be ignored.
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[2006-12-14 12:21:49 | Author: Liu Zhicheng | Source: Original | Weather: Rain] The promotion methods of modern service companies are mainly publicity and non -person sales.

, personnel sales
(1) advantages
(1) high flexibility and strong targeted. Because the form of personnel sales is the most direct and the most flexible. Personnel sales are the salesperson directly facing the middle business and the final consumer sales product. Targeted explanations, in a flexible way to promote transactions.
(2) Strong persuasion, because the salesperson can use the product on the spot to use it, eliminating the customer's unknown because of the product specifications, performance, use, language, etc., or due to social culture, value concepts, aesthetic appearance Various skepticism of customs and habits.
(3) It is conducive to the establishment of long -term relationships. Personnel sales can promote the good relationship between the buyers and sellers, and then establish a deep friendship, and can strive for more buyers through friendship.
(4) Quick information feedback. Because the salesperson visits the market in person and understands the customer's response and competitors in a timely manner, you can quickly feedback the information, put forward valuable opinions, and create a good job for enterprises to study the market and develop new products. conditions of.
(2) The disadvantages are:
1. The range is small, the effect is slow, the salesperson cannot spread all the markets, and the sales range cannot be too large. Some effects are not as good as non -personal sales.
2. The cost of personnel sales is generally high, increasing sales costs, leading to rising prices.
3. Personnel sales methods have strict requirements on sales staff. They need to conduct special training and increase the cost of promotion.
. Non -personal sales include three ways: advertising, business promotion, and public relations:
(1) Advertising
1. The advantages are: wide communication, vivid image, saving manpower,
2. The disadvantage is: it is difficult to immediately promote transaction
(2). Business promotion
1. Advantages:
(1). Business promotion is effective, which can stimulate the target market demand in the short term, so that it will greatly increase, especially for some high -quality brand brands and national style products. Wide attention of consumers.
(2) It has the advantages of flexibility and non -continuousness. Enterprise can adopt a new method of promotion according to the actual situation of sales. The business and promotion are specific, the targeted, flexible and diverse. And low -income customers are quite attractive.
2. Disadvantages:
The business promotion on the market must be carried out in a suitable way under appropriate conditions. Otherwise, it will reduce the value of the product and affect the reputation of the product in the market. It will make customers worry that the quality of the product is not good, or the price is too high. Operation and promotion in the market, in addition to considering the market supply and demand and product nature, should also consider consumer purchasing motivation and purchase habits, the life cycle of the product in the international market, the competition status, and the political, economic, and legal, and the target market. Cultural, population and scientific and technological development such as environmental factors such as environmental factors.
(3) Public relations
1. Advantages:
(1) Social. Public relations are more concerned about social hot issues, so they can win the attention and trust of the local public, and then can quickly expand the popularity and influence of the enterprise.
(2) indirect. Public relations do not directly sell products to consumers, but to establish a good image of the enterprise through the communication of the public, so as to indirectly achieve the purpose of product promotion, which is easier to get consumer recognition.
(3) permeability. Public relations better break through the restrictions and obstacles of the local government than advertising.
(4) Long -term. Public relations focus on the long -term development of the market, and the establishment of the image of enterprises in society is conducive to the long -term development of enterprises in the local market.
2. Disadvantages:
The promotional effect of public relations is slower than the two methods of other promotions.
McDonald's Christmas Promotion Plan
, enthusiastic service:
The on the day of Christmas, because the traffic will definitely be very large, so on the day of McDonald's restaurants, there will be a happy family ambassador to help Find seats and order, take care of children, provide free baby bibs, coffee, black tea free renewal and other services. In addition, on the same day, it will also set up a children's food purchase line in front of the counter to allow children to order them themselves. At the same time, they will also give children free to the old princess series and magical speed sports cars.
, advertising strategy:
1. On Christmas Eve, regional advertisements are placed in the Foshan area. Foshan TV plays for advertising for promotional discounts, Foshan Daily does newspapers reports;
2. On Christmas Eve, McDonald's employees sent discount volumes on the streets.
, business promotion strategy:
1. In order to cater to the Christmas atmosphere, McDonald's pavement has arranged Christmas trees, colorful color lights, ribbons, etc. to create a strong festive atmosphere.
2. McDonald's will add a series of new products on the day. The restaurant will also launch four new products: dinoda, Jisanbao, special yogurt milk past, and milk.
3. McDonald's auspicious dolls that will launch the Provincial Games on the day attract various young people who love sports. The auspicious dolls of the Beijing Olympic Games increase the sales of the day through such cultural promotions. Essence
4. Low -priced discounts are stimulating sales than 20 % of the usual price of 20 %. Attract more consumers to spend on Christmas Day.
5. In order to meet the different needs of each consumer, various sets of different types of discounts are specially launched
(1) Take -out package. Considering that the passenger flow of the Christmas day will be very large, and the dining seats on the paving are limited, so it is improved to be convenient for consumers.
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[2006-12-14 12:11:57 | Author : Liu Zhicheng | Source: Original | Weather: Rain] There are two types of promotion methods. There are two types of personnel sales and non -person sales

. Personnel sales
The advantages of personnel sales: the sales method is flexible, communicate directly, and timely feedback can fully promote transactions
Disadvantages: more personnel, high costs
. Sales of non -personnel
) Advantages: wide spread, vivid image, saving manpower disadvantages: difficult to immediately promote transactions
2) Advantages of public relations: increase corporate and product reputation, affect the disadvantages of the disadvantages of the surface : Slow results
3) Advantages of business promotion: Stimulating interest in purchase can promote instant purchase disadvantages: may cause customers to distrust, reduce the value of

. Case analysis:
2005 in 2005 A large beauty salon in Deyang, Sichuan in April, held the "Beauty, Hairdressing Consumption Dapa" event. Whenever consumers who go to the beauty salon for beauty and hairdressing consumption within 3 months have the opportunity to participate in the on -site raffle. There are more than ten types of event prizes, including recorders, portable listening, electric fan, beauty service annual cards, etc. However, the most attractive prize is a Jialing motorcycle. Once the news came out, it immediately caused a sensation in the society. Consumers went, especially male consumers who loved motorcycles even changed their long -term consumer places to the beauty salon in order to have the opportunity to win awards (even Some people also persuade family members to participate in consumption together). For a while, the beauty salon door was busy, and the employees were busy. By the end of the event, the beauty salon was not only famous, but also the income was quite abundant.

. Promotional Activity Plan:

This to seize the market, attract consumer consumption, and increase corporate reputation.

The promotion objects all consumers in the entire city, especially hairdressing consumers

All service items of promotional project beauty salons

Promotional tool draw games

The promotional inducement can receive various prizes while consumption, especially motorcycles

The promotion timing of beauty service peak season.

This reasons to attract customers, expand the market, and increase sales performance

The promotion method consumption, draw a prize.

The beauty salon for promotional location.

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[2006-12-14 12:03:42 | Author : Liu Zhicheng | Source: Original | Weather: Rain] Hong Kong Angel Children's Fress Promotion Plan

This Hong Kong Little Angel Group, a company that once served us. From a children's food company for more than two years of brand management services, the name of the little angel is becoming more and more, becoming a real famous children's brand, a well -known children's brand leader. At the end of 2002, the Hong Kong Little Angel Group successfully acquired the Singapore Blue Children's Clothing Co., Ltd..

Maising overall plan

Company: Hong Kong Little Angel Clothing Co., Ltd.
Subject: Little Angel Activity
Market sales.
: Use the cute shape of the little angel and the vivid story to perform graphic color filling activities
: December 20, 2006 to December 30, 2006, a beautiful one month Filling patterns
Reward: Customers send a total of three color filling patterns to the company, and give material returns to the outstanding consumer company
. The market is established
1. The main consumer in the small angel children's clothing is 6-14 children. Children of this age are at the peak period of growth and development. They have strong curiosity and curiosity about the things of the week, but they are full of childishness.
2. Animation is their preferred program, and the personalized cartoon image is their idol. The key to the success of the activity is to attract children, attract children to start with a lively cartoon image, give away delicate gifts, and use the child's imagination through color filling activities to outline the colors in their hearts.
. Establishment of promotional goals
1. The main goals have promoted the target market sales significantly through promotional activities.
2. Through graphic colors and small gifts to give away the little angels, the influence of the little angel brand in the field of children's clothing and the status of the "little angel" image in the minds of consumers.
. Determination of promotional information
The promotional theme "Little Angel Activity" will use the "little angel" shape filling activity when communicating with the target market to increase childlikeness, and then pay on the content of the story on the back of the graphics. Readability, gift "little angel" small gift. In order to meet the personal needs of consumers, a color filling game will be launched every month in three months from the beginning of January, and consumers who have accumulated three and excellent performance will receive a generous return of the company.
. Promotional means
1. Sales point promotion activities are based on color filling competitions. In the sales point, large -scale promotions, hanging flags, and small gifts are launched to form a good atmosphere of promotion.
2. After the consumption reaches Tyaobei, the exquisite color filling pattern, and the "little angel" plush toy.
3. Considering the characteristics of regional characteristics, putting a leaflet page and newspaper advertisements in the main regions.
In the sales process, even the best quality products, cannot sell it yourself. When buying a certain product or service, customers want to understand the information of this product. Product companies should introduce the performance and use of the product to potential customers with many methods and means. These methods and means are promotional strategies and promotional methods. When we carry out marketing activities, we must try multiple promotional methods and strategies to publish information, so that our opportunities to approach the target market will increase greatly. What we know is that the target market we face average every day is accepting thousands of various types of information. Customers may only respond to some of the information, while the vast majority of other information is Will be ignored.