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body jewelry wholesale distributors Many businesses have developed their own WeChat mini -programs, and they want to use the number of 900 million users to transform into their own potential customers. However, if the promotion of marketing is not good, the WeChat mini -program is not good, then what are the better ways to promote WeChat Mini Program Marketing? The following editors will introduce you!
. WeChat applet online marketing
1, official advertising position
(1) Keyword promotion and search advertise I went online before the function of customized keyword promotion of applets. Developers only need to click "Promotion" in the background of the WeChat Mini Program, then select "Add Keywords", and enter the associated search keywords to submit it at one time. Essence
The WeChat will affect the search results according to factors such as the service quality, usage, and keyword correlation of the applet. The "Search Keyword Advertising" function subsequently appeared to achieve the exposure of applets through keyword search and promotion. This form is more efficient than advertisers and friends circle advertising in WeChat channels.
(2) The nearby small program advertisements
The small program nearby is the earlier traffic entrance to WeChat, especially for the promotion of the catering and retail industry. The nearby small programs have also added advertising channels. The advertisement appears in the third line of nearby small programs. Click to open the corresponding applet.
(3) Advertising in the public account
The advertisers can already create a new "advertisement in the text" in the background to connect the CPC advertisement in the public account article with the products in the applet.
(4) Wallet pages ads
The company that is also a paid promotion advertisement, but only companies that have in -depth cooperation can enter the advertising page.
2, WeChat public account
The current single public account can associate 10 small programs of the same subject and 3 small programs of different subjects. Developers can flexibly build the applet and public account according to their own needs. Various connections.
(1) Public account article entrance
The public account article entrance includes text jumping, picture jump, card jump, etc.
(2) The bottom menu
(3) Enter the small program (internal test) on the left side of the input box
3, share the new
sharing to the group to the group Friends, are the most traditional ways to spread social platforms. Winning Mobile believes that through sharing of new programs is also one of the effective ways of small program marketing.
(1) Social stocks
Social stocks are the user who will automatically generate mini -program social stocks after paying related products or services in the applet. Users can "invite friends to invite friends to invite friends Collect "together to collect it immediately. After the user receives social stocks, it will be put in the card package "My Ticket". When you use the applet to pay for the next time, you can enjoy this social stock deposit benefit.
This functions have helped many e -commerce applets such as Mushroom Street and Pinduoduo to improve profits during the internal testing stage. Winning can develop WeChat mini -programs to help merchants achieve such functions.
(2) Chat Mini Program
The quick entrance to the historical applet that appears in group chat or chat with friends, and cooperate with the reuse of users to promote the group IP tools.
(3) APP sharing
APP can share the corresponding mini -program card to WeChat, and after clicking, it will enter the small program.
4. Push promotion
(1) Template message
The template message is a push for each user within WeChat. Essence
The content classes can be prompted to update with it, e -commerce categories can use it to prompt promotion or unpaid, and the tool class can use it to prompt to complete the daily goals. Each push allows users to gradually form a dependence on mini -programs.
(2) Receiving page
Winning the collection page of the e -commerce platform on the mobile suggestion can increase the promotion information of the merchant, and use the message interface to repeatedly stimulate consumers and deepen it.
5, third -party promotion
(1) Small program store
chain for jewelry making wholesale The air outlet of the WeChat Mini Program has arrived. In just over two years, almost all walks of life bloom in all walks of life. Many companies have launched applets in order to drain. Today, share several methods commonly used by applet promotion for reference!
The small program codes
It small stores also have their own brands. A small -range order code can become a direct channel for consumers to understand corporate stores. For offline physical stores higher.
2. Related public account
The applet focuses on the user experience and online and offline opening up, and gradually integrates the functions of WeChat public account and H5 to supplement its shortcomings.
3. Community sharing
The mini -program has a very big advantage that it does not need to be downloaded, does not need to take up your mobile phone memory, you can open it directly, that is, you can go if you think of the next time you can still be in the small small. The program history list is found, which is very convenient.
The promotion of applets is relatively closed. Unlike other products, other products can support Weibo and QQ sharing. The applet currently only supports WeChat friends and WeChat group sharing. Share the small program link.
4. Related WeChat public account
The promotion of mini -programs is not easy to throw a QR code. It will be effective. It will be better to associate him with the WeChat public account. The method of WeChat public account combined with mini -programs can be:
1. Inserting mini -program connection in the custom menu custom menu, so as to cultivate users' habits and further interaction.
2, the applet is bundled directly with the public account to increase the entrance of the applet, so that more people can see, thereby increasing the exposure and usage rate of the applet.
3, the public account article can be embedded in a small program card. If you look closely, you will find that many public account articles will be inserted into the mini program. The user can directly jump, but the effect depends on the number of fans of the public account.
5. The nearby mini -program function that comes with the applet helps merchants searches for WeChat users within five kilometers to solve the embarrassment of current merchant advertisements. The store is ranked according to the distance, which has nothing to do with the size of the brand. That is to say, the closer the user is from you, the more you rank.
The mini -program is the current trend. You choose to make applets and are very eye -catching and forward -looking. The promotion of applets is also very knowledgeable. Operation and promotion methods are also important.
For example, take a lot of praise. In addition to providing the development of the Pinduoduo coupon rebate applet for Duoduo group, we also provide professional operation promotion guidance. That is to say, these people have spent a while not only bought the applet system, but also the valuable operating experience we have summarized for many years. Ordering our applets does not need to explore methods by themselves. very obvious.
The provinces and cities currently have our partners. After they buy our applets, we will use WeChat group to guide them from professional mentors. Powder methods and how to monetize more channels to help customers build their own private region flow pools, so that the leaders of the cooperation to make money easily.
Is to help the head of the team build their own exclusive applets to help create personalized brands, independent background, independent server, independent data, intelligent mode, low operation, minimize promotion costs. At present The head of cooperation with us is very easy to attract investment in Duoduo. Many of them are at the forefront of the industry. They are veritable leaders.
cheapest wholesale fashion jewelry with prices For merchant enterprises, development of applet is not a problem, because you can find a shop owner small program custom template. The shop owner's mini -program platform is committed to developing mini -program technology services and providing users with multi -level businesses such as product sales, solutions, and technical services. How to use the applet and how to promote it?
Plog plus two -dimensional code
This can be identified as the most common method in promotion. The operation method is very simple. It is printed on the printing of various outdoor advertisements such as various posters, business cards, stores, brochures, etc., so that it can be seen everywhere. Xiaocheng often sees a small note in the takeaway, and the small note on the small note is the small schedule of the merchant.
The most primitive WeChat public account method
As we see, as long as the operator adds a small program on WeChat platform articles, users can directly jump the applet. Therefore, when we forwarded the article, the applet was also promoted at the same time -friends, various groups, and circle of friends.
In addition, a small program can be associated with up to 50 public accounts. This means that a small program can be promoted at the same time with multiple or the same WeChat platform.
of course, these three methods are very primitive, we will talk about a new way next!
Cor public account advertising payment promotion
The advertisers can already create new "advertisements in the text" in the background. The CPC advertisements in the public account article and products in the applet are connected to connect. This method is several times more advanced than the previous reading of the original text. The user feels the product information intuitively, and the form is very novel.
grasped WeChat search entrance
It nearly 1 billion users of WeChat, must be grasped well for its search entrance, after all, this is a search era.
The current search entrances of the existing applet are: WeChat top search box, WeChat "search one search", small program search bar.
Faced with such an entrance, in fact, we can refer to the routine of the name when the public account rises. First, you have to have a good name. Xiaocheng's meaning here is not to let you go to Feng Shui master! The Internet name adheres to good names and remembers.
Then, the first step is to combine its own product characteristics and the user's service habits of the service provided. The second step is not too long. Recalling that when we went to school, the general classmates who were quite delicious and long, when the question was answered, the question was much lower than the winning rate of "Ding Yi".
The emphasis here, if the name you think about is registered, it doesn't matter, you can add iconic English letters in front of the name or behind, such as "Meituan Takeaway ".
In addition, the registration time of the applet also affects the search results. The earlier the registered applet, the higher the ranking. We must get rich early, don't hesitate.
The discount mode
This mode sounds a bit embarrassing, but it is not complicated to think about it carefully. We all know that settlement deposits are an important part of e -commerce applets that break the soil in WeChat social ecology. This model is actually similar to the sharing red envelopes in takeaway, including "Didi" also uses this method to spread.
In addition, there is also a preferential mode -sharing gift vouchers. For example, Starbucks and Dior have tried this model to promote the applet.
Starbucks can use small programs to send coffee exchange coupons and electronic star gift cards directly in WeChat; Dior uses small programs to buy lipstick for friends.
wholesale jewelry flatom Although the applet was only appeared in 2017, in the short two years, the development of the applet has been very rapid. It covers more than 200 industries. Many companies have launched applets in order to drain, but The promotion of mini -programs has become a major problem for many people. Today, the five methods commonly used in small program promotion are for your reference!
1. Community sharing
The promotion of applets is relatively closed. Unlike other products, other products can support Weibo and QQ sharing. The applet currently only supports the sharing of WeChat friends and WeChat groups, which means that it means We need to find a precise customer group to share the small program link. But the small program is very big. It is that you do n’t need to download, you do n’t need to take up your mobile phone memory. You can open it directly, that is, you can use it. If you think of it next time you can find it in the historical list of the applet, it is very convenient.
The promotion of applets mainly rely on WeChat's resources, so using community sharing is a very important way.
2. Related WeChat public account
The promotion of applets is not simply throwing a QR code will be effective. It will be better to associate him with WeChat public account.
The method of WeChat public account combined with mini -programs can be:
1. Inserting the mini -program connection in the custom menu custom menu, so as to cultivate users' habits and further interact.
2, the applet is bundled directly with the public account to increase the entrance of the applet, so that more people can see, thereby increasing the exposure and usage rate of the applet.
3, the public account article can be embedded in a small program card. If you look closely, you will find that many public account articles will be inserted into the mini program. The user can directly jump, but the effect depends on the number of fans of the public account.
3. QR code promotion
Ben according to the discovery of 柒 柒 柒 柒 will use QR code to promote, and the QR code is implanted in the poster during the event. For example, if you go to a website to buy a hotel ticket, you need to download an app and you will feel trouble, but you can put a small program QR code when you buy tickets, telling users that there are discounts. Isn't it convenient? In this way, users are convenient, and the boss can also save a lot of manpower, and at the same time improve operating efficiency.
4. Keywords are launched
The small program can be optimized without a wrong program. In the small program background, "promotion" module, merchants can configure up to 10 keywords. The keyword selection is good, and the effect will not be bad. I do n’t know how to choose a partner to see how the keywords of others are put on and how the effect is. Of course, you can also ask specialized people to optimize and promote the applet, so that the effect will be more obvious.
5. The nearby small programs
The mini -programs nearby are a good opportunity for users to discover good things, and for merchants is a good opportunity to increase exposure. As long as the user is near your store and in a small program list, you can see your store logo on the right side of the "nearby applet". Many catering merchants will get more customers through applets. Even if the user uses your applet, the exposure in the small program list can make users quickly remember your brand.
The minor program promotion method has many methods. Its core point is to use social fission capabilities to allow a new small program to quickly promote success in a short period of time.
naics code jewelry wholesale 1. The small program "built" traffic
WeChat search mini program has supported keywords blurred search, and the applet name can reach up to 20 words, so you can also take a good name for the applet. Bring a lot of search traffic, try to choose products or services and industry vocabulary with large quantities.
It nearby mini -program functions are particularly important for offline merchants. Users who can cover 5 kilometers of circles can be tied for 10 places. Within the range, you will introduce you to nearby online users.
2. Pulling new customers
This propaganda is not as good as "real discounts" to move people, such as "new users' settlement", "full reduction coupon" and so on Through preliminary dissemination, a batch of startup users can be obtained quickly.
It also try to let users help you drain. The method is also "temptation". Invite friends to bargain, share coupons, multi -person fighting, and let users share the "poster with a small program code" In the circle of friends, it is a very effective way to pull new ways.
3. Reserve transformation
Plip new to the customer after pulling the new. In addition to pushing users to recall users with small program messages and cultivate habits, it is also a good way to reserve high vertical content to bind the public account to push high vertical content.
This can also distribute discounts to consumption or users to guide them to repeat consumption and gradually reduce the preferential efforts until users develop their habits, but whether they can retain customers depend on products and services.
4. Learn to be marketing
A good marketing activities can bring a large number of users in a short time. At the same time as the topic, it is also necessary to meet the needs of users' self -expression, so as to take the initiative to forward and share.
The offline promotion seems to be outdated, but it is still very effective. In addition to putting on advertisements, it is also effective to find a target user "ground push". Depending on business