wholesale jewelry boxes from india The embodiment of the bank to organize a small activity

kc jewelry wholesale In order to spread the bank's personal banking business centered on customer -centric and dedicated to achieving the "win -win" business philosophy of the bank, the bank will carry out a series of small activities. Below I will take you to understand how the bank organizes the implementation plan for small activities. Welcome to see.

The bank small activity plan
. Introduction to the cooperation unit

. The purpose of the event

The purpose of attracting customers as the purpose of activities, interacting with community customers, creating and feelings for project community culture, driving new and old customers, increasing the popularity of community banks in our bank, attracting the attention of the customer group, expanding the influence and cognitive cognition of community banks Spend.

. The main points of content

1. Event content

) Skin -sensitive game suction ball
n to achieve attraction New and old customers know the banks of our community, walk into our community bank, and organize this game activity to achieve remarkable results. Arrange a fixed period every week to carry out somatosensory game interactive projects at the entrance of our community bank (or within the scope). This game content activity method is novel and refined, and it also has the effect of national fitness, which will definitely attract customers passing by. These customers who stop are must have the customer group that we are looking for. In addition: customers participating in the body -sensing interactive game need to sign a telephone number of the customer's customer information for the details of the activity.

2) When the customer attracted the crowd to a certain scale, it can continue to carry out a prize -to -answer link.

The visiting customers can experience the fun of somatosensory games, but also to participate in a prize feedback to answer questions. Propaganda will definitely achieve the expected results.

2. Suggestions for communication

If answering questions as follows:

1. What year is a bank established?

. What is the business philosophy of a bank?

3. How many products are there in the product specifications of a bank wealth management product? The problem can choose some aspects of customer needs.

3. Propaganda method (1) Submit an advertisement in the reporting box in the community banks;

(2) Posted in the elevator and publicity column in the community banks in the community bank Marketing activity advertisement;

(3) Promotional activities information through WeChat;

. Activity feedback and tracking sales action plan

The on -site personnel summarize the customer answering the question to analyze the situation and serve customers with targeted service. For customers participating in the game interaction, after the game is over, a targeted in -depth excavation is performed.

. The target customer organization

1. Target customers

Ter target customers include: community banks surrounding communities to publicize their visiting customers And the same day, bring new customers;

2. Customer organization

The new and old customers who visited the day came to our travel on the same day. Consultation customers brought to the consultation area and participated in the game customer to register. The start time of the game was described by fixed personnel to start interactive games and answering games. For customers who answered the correct travel questions, the customers who answered the right of our bank gave Bohai Bank exclusive to the Bohai Bank souvenir.

. The arrangement of time and place

1. Time
n The holidays or statutory rest days after community banks can be
n n n n n n n n n n n n n n n n n n n R n 2. Location

The entrance of our community bank (or the ability range can be inward)

. , Quantity, total price, etc.)

Xbox360 somatosensory game console 1 3000 yuan

100 copies of souvenirs 0-500 yuan (can use our existing water cups or other)

The 3,000 yuan (community bank should have this device)

7. Analysis of expected effect

. It is expected to be expected through this event. The business volume brought

The business volume dare not guarantee, the popularity must increase

. N expectations affect customers while impressing the sales of wealth management and savings products, which greatly increases outlet deposits and business volume.

8. Personnel arrangements and responsibilities

1. Activity planner: 2 people

Duties Allocate

2. Activity coordinator: 3 people

Duties: Receive visiting customers and do a good job of promotion and explanation

3. The person in charge of the event site site : 1 person

I duties: Responsible for all day activities
Ber bank small event plan two
. Activity theme: "Golden Autumn Marketing"

The theme of the this event is "Golden Autumn Marketing", which aims to express the sincere desire to share the fruit and create a better future to the high school customers and mass customers. "Win -win" business philosophy. On the basis of this, according to the characteristics of this bank, the main "selling points" are used as the sub -topic.

. Activity time: September 1st to October 31st. rn rn 　　三、活动目的：rn rn 　　以中秋佳节、 国庆节为引爆点，以个人高中端客户和持卡人为重点目标群体，以巩固和发展客户、 Promoting the use of intermediate business income such as savings card use and increasing the speed of rapid Huitong handling fees, focusing on the expansion of shopping, tourism, catering, entertainment markets and related markets, while expanding product coverage of the crowd, promoting customers' multi -frequency and multi -variety use, driving individuals to individuals The banking business is fully developed; at the same time, through the development of the "Golden Autumn Marketing" publicity activities, we establish the image of our brand's social social image and enhance customers' awareness and feelings of our personal financial three -level service (VIP service, community service, self -service), and improve, improve, and improve, and improve the cognition and feelings of our personal finance. The distribution efficiency of electronic channels has effectively improved operating performance.

. The activity content

The activity mainly includes the following:

(1) "Golden Autumn Marketing Products Happy Send" preferential promotional gift activities.

It to encourage cardholders to swipe card consumption and paper -free payment, promote the rapid growth of various business volume of bank cards and self -service equipment, while maintaining and improving the advantages of rapid foreign exchange business competition, promoting the continuous and rapid remittance business Development and special promotion gifts for special promotion:

1. "Golden Autumn Marketing. Self -service Gifts"

(1) Hold our savings card during the event Customers who pay 2 fees on the self -service equipment within the province, the holdings of the holdings and access to the withdrawal, and the business outlets are worth 200 yuan for gifts. Get first first, until the delivery is finished. The voucher must be the payment voucher of the same savings card. After the gift is exchanged, our bank will recover the payment voucher.

(2) All customers who sign the payment agreement during the event can get a gift worth 200 yuan. Sign the contract, one household, one first, first, first, until the delivery.

The active gifts are purchased by each bank.

2. "Golden Autumn Marketing. Card Qing Double Festival"

(1) Apply for the annual fee of the year during the event.

(2) Swipe card consumption has reached a certain standard. You can receive the corresponding standard gifts at the designated place designated by the local CCB with the consumption transaction POS documents and bank cards.

This card consumption up to 1,000 yuan (inclusive) or more, gift worth 100 yuan;

This card consumption up to 5,000 yuan (inclusive), gift worth 150 yuan; r, r, n
The credit card consumption up to 10,000 yuan (inclusive), gift worth 200 yuan;

-swipe card consumption of more than 20,000 yuan (inclusive), gift worth 300 yuan gifts;

Gifts should fully cater to the psychology of recreational shopping during the customer's festival. The suggestions of the card consumption of less than 5,000 yuan are zoo tickets, park tickets, McDonald's around the shopping mall, and the elegant fast -food institutions of the dining environment.

Werals should actively screen 3-4 large shopping malls, high -end hotels, high -end hotels and other special merchants in accordance with the actual situation of the local area. , Improve the sensational effect of activities.

It for more than a month, the row of gifts should be arranged reasonably to determine the number of gifts for each grade every day. Work

3. "Golden Autumn Marketing. Exploration of Exploration"

During the event, the expense fee for the rapid remittance remittance fee was 20%.

(2) "Golden Autumn Marketing. Product Happy Send" outlets for silver product display and quality service activities.

The business outlets to carry out "Golden Autumn Marketing. Product Happy Send" high -quality service and the display of silver products. The main contents of the activity are:

1. The business outlets are uniformly suspended to publicize the publicity banner, posted and placed marketing activities posted by the provincial branch and the event promotion page (recently issued), with a novel and rich Visual appeal, attracting customers' attention.

2. Outlet tellers uniformly wear work chest cards, increase employees' affinity, and highlight the enthusiastic and kind service image of our employees.

3. During the event, the outlets must be set up with a special publicity consultation desk and equipped with a guide to strengthen dynamic promotion, guide customers to use the self -service channels provided by our bank Do a good job of re -prize.

. Actively carry out high -quality service work of outlets, improve the quality of counter service quality at the speed Huitong and other businesses, strengthen the communication between counter personnel and customers, and effectively enhance the image service image of the outlets.

5. Effectively do a good job of green channel services for customers, strictly provide customers with priority services to create a good festival service environment for customers.

(3) "Golden Autumn Marketing. Product Happy Send" community activity.

1. Expand community marketing osmotic surfaces, closely community relations, and steadily promote community marketing work in accordance with the plan.

The favorable timing of the Mid -Autumn Festival and National Day to carry out "Golden Autumn Marketing. Product Happy Send" community marketing activities to steadily promote the second stage of community marketing work. Through the close combination of high -quality services, outdoor display, community financial classrooms, marketing team community publicity, etc. The feelings of outlets and community customers have steadily promoted community marketing.

2. Combined with the promotion content of the activity, determine the community target customers, actively expand the relevant business volume, and effectively improve the performance of community marketing operations.

(1) Actively expand the Sudong Huitong business

September and October to enter the peak period for students' admission or freshmen. Preferential marketing activities, attracting students and customer groups, expanding the market business of the education community; people with higher frequency of remittances in cities, such as business communities and business personnel, and migrant workers, etc., actively carry out community marketing activities to improve the effectiveness of marketing activities; For potential remittances and national and cross -regional enterprises with demand for salary demand for different places, all banks can carry out one -to -one marketing through public and private linkage, and strive to guide batch remittance services such as wages.

(2) Effectively promote personal savings deposit business

The target communities of personal deposits in September and October should be determined as business communities such as campus communities and wholesale markets. Student tuition payments and frequent seasonal characteristics of business exchanges, vigorously absorb savings deposits. Seize the business opportunities of the stock market resting during the National Day, focus on the marketing "personal notification deposit", seize the opportunity of new students to enter school, focus on marketing "education savings deposits", and pay attention to highlighting the deposit assistant of our banks in marketing and publicity. Innovative advantages in two times. During the National Day, all walks must make arrangements. During the event, all walks of life should arrange special personnel on duty to properly handle customer complaints or meet the special needs of customers.

(3) Effectively developing personal car loan business and various personal consumer credit business

The activities should be in the car distribution market, home appliance wholesale market, housing decoration market, etc. Business communities strengthen the publicity and marketing of car consumer credit and our personal consumer credit business. Strengthen the marketing efforts of customers on high schools, promote the group customer purchase service cooperation; at the same time, strengthen communication and cooperation with people's insurance companies and car dealers, increase the expansion of the group's customer resources, and promote the steady growth of personal automobile loan business.

During the event, various banks should speed up the efficiency and approval speed of business acceptance, and strive to provide customers with convenient and efficient services on the basis of standardized operations.

(3) "Golden Autumn Marketing. Product Happy Send" activity.

In this activity as the starting point, by establishing a customer return visit system, understanding the needs of customers' festivals, and making full use of the service functions of the cooperative unit to provide customers with comprehensive VIP value -added services; · During the "one" period, you have a spare time to consider the favorable timing of personal or family financial planning issues, and recommend the personal wealth management business to high -end customers to further improve the attractiveness of Le Dang's financial services. The main contents are:

1. During the event, each row adopts a letter of greeting a festival card made by the provincial branch to the provincial branch, and prepares a certain amount of gifts at the same time. The gift bag was made by the provincial branch, and the gift was prepared by the rows.

2. High -end cooperation agencies in united local catering, entertainment and other industries provide discount discounts to customers holding our card during the event; joint airports, stations and other transportation departments provide VIP services to our customers' customers Essence

3. During the National Day, there are many customers. We must ensure the normal business of wealth management centers, wealth management counters and customer windows; Services and various preferential services to create a good holiday service environment for customers; in addition, we must cooperate closely and strictly implement the "roaming service" standard to ensure that the head office V customer can get special services across the country and fulfill the brand commitment of Le Dangdang.

. Activity goals

In this series of activities, the entire personal banking business strives to achieve the following goals in October:

1. Customers The newly increased the best level of the same period and improved the customer structure, and the quality was further improved;

2. The popularity and utilization rate of the card of the card were further improved. In September this year, it has increased significantly, and the proportion of peers has increased on the basis of September;

3. The advantages of quick exchange competition have been consolidated and improved, the continuous and rapid development of business, handling fee income The best level of new history at the same time;

4. Self -service equipment access and other agency business transactions increased by 10%over September.

5. Perfect various business indicators.
The bank small activity plan three
. Activity background

The development of small and medium -sized enterprises in our city is facing difficulties in financing difficulties. The bottleneck of SME survival and development. Due to the macro tightening policy and the needs of banks' own interests to increase the difficulty of loan loans in small and medium -sized enterprises; when bank approval of loan conditions, they pay too much attention to the financial data indicators of the enterprise; the reputation of small and medium -sized enterprises. Small and medium -sized enterprises have complicated loan applications, many procedures, high costs, and time -consuming. When companies need funds, they do not get support. It makes it difficult to financing small and medium -sized enterprises. In 2008, problems such as the depreciation of the dollar and the soaring international raw material prices seriously affected the survival and development of the enterprise. They eager to get a assistant hand ................

. The purpose of the event

In order to help solve the problem of financing difficulties faced by small and medium -sized enterprises in our city, promote the exchanges and cooperation between Lizhou and SMEs, and promote the high -quality service and good reputation and image of their own travel. In recent years, through the coordinated development of scale, risks, and benefits, the Bank of Lizhou Bank has formulated the business goals of regional economies, serving small enterprises, and urban and rural residents, and actively promoted financial innovation. Further strengthen the reputation of Lizhou Bank in the hearts of entrepreneurs.

. Theme of the event

The theme of this event "The same moon, the same family"

Theme Note: This event is expected to be in the Mid -Autumn Festival It was carried out before and after the festival. It was organically combined with the Mid -Autumn Festival with "the same moon". At the same time, a warm atmosphere of a home was rendered. The metaphor entered this party. Your "same family" once again explicitly weerates that we are a family. When you come to Lizhou Bank, you will come to your own home. No matter what difficulties you have, we will work together.

. Holding the venue

Shipu Hotel

The guests are small and medium -sized entrepreneurs in our city, so the hotel is high, and the party is combined with the purpose of the party.

five. Wine time

The Mid -Autumn Festival September 14, 2008

Annotation: Ningbo Mid -Autumn Festival Lunar Calendar 16, which can be selected in 15 can both be available. Feeling the atmosphere of the Mid -Autumn Festival reunion will not affect entrepreneurs and family reunion.

. The form of wine club

The buffet dinner, wine clubs and dances, wonderful performances, draws, etc.

S specific:

1. The buffet meal allows the venue to provide various alcohol, drinks, juice, and various foods. It is necessary to contact well -known restaurants in the city to provide specialty snacks And food to the reception site before the start of the buffet. Outdoor provides by the staff to provide the on -site barbecue to the guests. Wine, whiskey wine, liquor, etc.

3. The reception provides guests to communicate with guests and provides a dance party. The reception and dance meeting

. In addition to inviting the symphony orchestra to perform background music, because the guest preferences are different, they can provide provided provided The wonderful performances of various professional groups, singing and dancing, magic and other performances, high -level performances are essential.

7. The venue decoration

Thenasium is decorated with jewelry such as lanterns, ribbons, colored lights and other jewelry at the atmosphere of the Chinese New Year. Production also highlights the atmosphere of the Chinese New Year.

8. Invitation

If invitation objects to invite customers (or girlfriends, dance partners).

The design of the invitation letter: exquisite appearance and text content should be introduced in detail the content and characteristics of the wine party. High -end wine clubs must attract guests to participate in enthusiasm.

In the invitation letter to send a telephone contact to confirm whether the guest can be received, and confirm whether the guest can participate, to determine the last number of people to facilitate the arrangement.
It is arranged for delivery at the designated location. For staff responsible for the reception, the entire situation of the reception must be understood in order to answer the guests' consultation.

. The content of the wine club

The guest visa to

Introduction to the main guests

n The wine clubs began to provide free exchange at the buffet site

Puppine dances

wonderful literary performances, draws

outdoor large -scale fireworks shows, etc. n
Note: The content should be determined according to the real -time situation of the party. The specific program arrangement of the party's atmosphere and time arrangement should be responsible for the program planning team. All programs need to be rehearsed in advance. After reviewing the program planning group, the qualified program can perform at the Gala party. The program performance sequence is determined by the host and the party planning team.

ten, etiquette requirements

1 dressing

The official

women can wear evening clothes, fashion, dresses , Ethnic clothing and other

2 etiquette

For the smooth progress of the entire wine club, please do not make a loud noise. The entire wine club should reflect the atmosphere of warmth, harmony, and friendship.

3 Carrying

Since most of them are entrepreneur, please bring your own business cards and other contact information, which can enhance entrepreneur communication.

11. Media publicity

In invitations to media reporters to attend the reception. Photographers shooting evenings. Further illustrates the sincerity of Shengzhou Bank to solve the difficulty of financing for SMEs.

. The end of the evening

After the evening party, the staff should maintain the order order. Check if there are drunk people, if you have to ask if you want to drive. Customers treat customers like loved ones. Strive for each one with a smile home.

. The gift

At the end of the evening, the moon cake was distributed, and its intention was merging.

. Several of personnel arrangements

The planning group: Responsible for the arrangement of all the work of the reception.

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