Ofo rumor "Moon Million Millions", why is the bicycle sharing of bicycles falling into trouble?

5 thoughts on “Ofo rumor "Moon Million Millions", why is the bicycle sharing of bicycles falling into trouble?”

  1. For any business, the profit model is the key, but for ofo, it seems that it has always been unimposed to making money, because ofo and even many other brands of bicycles depend on investors' blood transfusion. They only need to care about the number of users, spreading, and the speed of growth, but all this is unsustainable after all.

    "At the beginning, everyone rushed forward and harvested the market and users at the fastest speed. In addition to user charges, they are trying other methods such as advertising. Unfortunately, everyone has not found the answer. Although ofo and Mobike's price war are fierce, a few dollars of monthly cards are almost free to ride users for free users for free. But even if there is no price war, it is difficult to make a profit. "OFO's resigned employee Li Xiao (pseudonym) told the reporter of China Economic Weekly.
    RAVEN and Li Xiao calculated a account for reporters. A small yellow car daily average (average day of income) is about 2.5 yuan, which means that the cost of each car per car is controlled within 3 yuan per day, and there is a possibility of no loss. However, the actual cost is very high. Even if the cost of vehicle is removed, the actual operation and maintenance cost is much higher than this number. The cost of operation and maintenance is mainly four parts, namely warehousing, logistics, launching, and repair. Taking Beijing as an example, there are about 1.5 million bicycles in Beijing. It is only nearly 2 million yuan for the scheduling scheduling (such as the transfer to the subway station) every day.
    Li Xiao said that at first the shared bicycles tried to use the deposit as a profit point, but the policy could not be loose. Later, driven by the giant, the shared bicycles began to "exempt", which actually "accelerated the elimination".
    The investment people also began to realize that the profit model of shared bicycles has not been solved in the short term, and the giants believe that it is difficult for shared bicycles to survive alone. Only in the big ecosystem of the giant can it have its commercial return value and value and value and Significance, is hungry?
    Iti is the most ambitious giant. Driven by Didi and Tencent behind it, ofo and Mobike began to be "married" by capital. However, everyone did not expect that the young Dawei was so stubborn, and the veto power in his hands eventually changed the fate of many people.

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