locket jewelry wholesale Bank Dragon Boat Festival marketing activities planning plan

wholesale copper wire for jewelry In order to ensure that the activity can be carried out in an orderly manner, the preparation of the event plan is often required. The content and form of the activity plan must be carried out around the theme of the activity, and the purpose or significance of the event will eventually achieve the purpose of the event. Do you know what kind of activity plan can help us really help us? The following is a model of the bank Dragon Boat Festival marketing activities that I have compiled for everyone. Welcome to read. I hope everyone can like it.
The bank marketing activities planning plan 1. Activity objects
The online banking bank, mobile banking (client) WeChat banking, and Yuan Ding card users.
. Activity time
June 5th, 20xx -June 18, 20xx.
. Activity theme
The hearty and grateful father love
4. Event content
1. One -heavy gift: Consumer consumption of round cards
During the event, I during the event, I during the event, I during the event, I during the event, I am, I The new and old customers of Xingyuan Dingka hold cards in Xuzhou Guihe Department Store, Pei County Yanshan Huarian Supermarket to spend 2 pens or 288 yuan for consumption, and you can get a set of towel gift boxes. Limited places, first come first serving (limit 100). Each customer is restricted once.
2. Double gifts: Mobile banking and online banking new user transactions
During the event, the first opening of Pei County Rural Commercial Bank online banking bank, mobile banking (client) for transfer, and successful payment You can get a beautiful gift. The rules of gifts are as follows:
(1) One of the gift boxes of the rice dumplings, and the first day of the day of the Dragon Boat Festival is limited.
(2) 30 yuan mobile recharge card, limited to the top 100 (and the dumplings gift box activities cannot participate at the same time).
This above prizes, each customer is restricted once.
3. Trirates: Provincial WeChat Bank follows politeness
The event period:
(1) Following the WeChat Bank of the Jiangsu Rural Commercial Bank of Jiangsu and successfully bound the Ding Ding card and successfully get a card withdrawal once without getting a money -free withdrawal once Customers can get a 10 yuan mobile phone bill. Limited places, first come first serving (limit 500). Each customer is restricted once.
(2) All customers who are concerned about WeChat Bank of the Rural Commercial Bank of Pei County in Jiangsu and successfully bind the round -trip card will get a lottery opportunity. The award is set to:
first prize: 10, 60 grams of silver strip
second prize: 200, 30 yuan mobile recharge card
third prize: 1,000, 10 yuan mobile phone, 10 yuan mobile phone, mobile phone Calling fee
4. Quartet gifts: Yuan Ding card, mobile banking (client) online banking household gifts
The bank cards, mobile banking (client terminals that have not traded from January to May (client ) Online banking customers, during the event, as long as a transaction with a amount exceeds 100 yuan occurs, you can get a mobile phone bill of 20 yuan. (Limited to the top 500 per customer can only receive it once.)
Coufend Dragon Boat Festival marketing activities planning scheme 2 1. Activity theme: "Golden Autumn Marketing"
The theme of "Golden Autumn Marketing", The aimed to express the sincere desire to share with the high school customers and the mass customers to share with them and create a better future, and spread the bank's personal banking business centered on customer -centric and dedicated to realizing the "win -win" business philosophy of silver customers. On the basis of this, according to the characteristics of this bank, the main "selling points" are used as the sub -topic.
. Activity time:
September 26th to October 31st.
. The purpose of the event:
The Dragon Boat Festival and National Day as the detonation point, focusing on personal high school customers and cardholders as the key target group, in order to consolidate and develop customers, promote savings card use, improve speed remittances Intermediate business revenue such as handling fees is the main target, focusing on expanding shopping, tourism, catering, entertainment markets and related markets. The development of the "golden autumn marketing" promotional activities, establish the image of our brand's social social image, enhance the customer's cognition and feelings of the third -level service (VIP service, community service, and self -service) of our bank, and improve the distribution efficiency of electronic channels to effectively improve operational operations. Performance.
. Activity content
The activities mainly include the following content:
(1) "Golden Autumn Marketing Products Happy Discovery" preferential promotional gift activities.
It to encourage cardholders to swipe card consumption and paperless payment, promote the rapid growth of various business volume of bank cards and self -service equipment, while maintaining and improving the advantages of rapid exchange business competition, promoting the continuous and rapid development of remittance business, special development The following offer promotional gifts:
1. "Golden Autumn Marketing, Self -Service Send Good Gifts"
(1) During the event, we hold our savings card to pay 2 fees on the self -service equipment throughout the province Customers, holdings of holdings and access to withdrawal, and exchanged gifts worth 200 yuan at the place where they are located. Localhost is first first, until the delivery. The voucher must be the payment voucher of the same savings card. After the gift is exchanged, our bank will recover the payment voucher.
(2) All customers who sign the payment agreement during the event can get a gift worth 200 yuan. Sign the contract, one household, one first, first, first, until the delivery.
The active gifts are purchased by their own rows.
2. "Golden Autumn Marketing, Kaqing Double Festival"
(1) The annual fee for the application card for the application card during the event.
(2) Swipe card consumption has reached a certain standard, and you can receive the corresponding standards of gifts from the designated place of the local CCB with consumer transaction POS documents and bank cards.
This card consumption up to 1,000 yuan (inclusive), gift worth 100 yuan gifts;
un card consumption up to 5,000 yuan (inclusive), gift worth 150 yuan; With), the gift is worth 200 yuan;
The credit card consumption up to 20,000 yuan (inclusive) or more, gift worth 300 yuan;
gifts should fully cater to the psychology of recreational shopping during the customer's festival, and the card consumption of 5,000 yuan should be 5,000 yuan. The following suggestions are zoo tickets, park tickets, McDonald's around the shopping mall, such as the elegant fast -food institution tickets such as the dining environment, etc., which are specifically determined by each bank.
Mortis should actively screen 3-4 large shopping malls, high -end hotels, high -end restaurants and other special merchants in accordance with the actual situation of the local area. For customers who reaches standards on the day of consumption, they will adopt the method of on -site gifts to enhance the activities of activities to improve activities. A sensational effect.
Because the activity time is more than a month, the rhythm of gifts should be arranged reasonably to determine the number of gifts for each grade every day. The gifts of the gifts on the same day will be completed.
3. "Golden Autumn Marketing, Express Concession Broadcasting"
During the event, the expense fee of the rapid remittance remittance fee was discounting by 20%.
(2) "Golden Autumn Marketing, Product Happy Send" outlets of silver product display and quality service activities.
The business outlets to carry out "Golden Autumn Marketing, Product Happy Delivery" high -quality service and silver products display activities. The main contents of the activity are:
1. The business outlets are uniformly suspended to promote the publicity banner, posted and placed the marketing activity poster issued by the provincial branches, and the event publicity page (recently issued), with a novel and rich visual appeal, Attract customers' attention.
2. Outlets, tellers to wear work chest cards, increase employees' affinity, and highlight the enthusiastic and kind service image of our employees.
3. During the event, the outlets must be set up with a special publicity and consultation desk and equipped with a guide to strengthen dynamic promotion, guide customers to use the self -service channels provided by our bank to handle ordinary deposit collection and payment business, and actively do related redemption prizes. Work.
4. Actively carry out high -quality service work of outlets, improve the quality of counter service quality at the fast Huitong and other businesses, strengthen the exchange between counter personnel and customers, and effectively enhance the image service image of the outlets.
5. Effectively do a good job of green channel services for customers, strictly provide customers with preferential preferential services to create a good festival service environment for customers.
(3) "Golden Autumn Marketing, Product Happy Send" community activities.
1. Expand community marketing osmotic surfaces, close community relations, and steadily promote community marketing work in accordance with the plan.
The advantageous time to seize the Dragon Boat Festival to carry out "golden autumn marketing, product happy delivery" community marketing activities, and steadily promote the second stage of community marketing work. Through the close combination of high -quality services, outdoor display, community financial classrooms, marketing team community publicity, etc. The feelings of outlets and community customers have steadily promoted community marketing.
2. Combined with the promotion content of the activity, determine the community target customers, actively expand the relevant business volume, and effectively improve the performance of community marketing operations.
(1) Actively expand the fast Huitong business.
September and October for the peak period for students 'enrollment or freshmen, all walks of life can carry out marketing campaigns to enjoy remittances with student IDs or admission notices, attract students' customer groups, expand the education community market business; remittance to cities People with high frequency, such as business communities, business personnel, and migrant groups, etc., actively carry out community marketing activities to improve marketing activities. Effectiveness; for potential remittances and national and cross -regional enterprises with demand for salary demand for different places. All banks can carry out one -to -one marketing through public and private linkage, and strive to guide the mobility of the ground to pay for the remittance business.
(2) Effectively promote personal savings deposit business.
The target community of personal deposits in September and October should be determined as a business community such as the campus community and wholesale markets. It can effectively capture the seasonal characteristics of students' tuition payment and frequent commercial exchanges, and vigorously absorb savings deposits. Seize the business opportunities of the stock market resting during the National Day, focus on the marketing "personal notification deposit", seize the opportunity of new students to enter school, focus on marketing "education savings deposits", and pay attention to highlighting the deposit assistant of our banks in marketing and publicity. Innovative advantages in two times. During the National Day, all walks must make arrangements. During the event, all walks of life should arrange special personnel on duty to properly handle customer complaints or meet the special needs of customers.
(3) Effectively develop personal car loan business and various personal consumer credit business.
During the event, various banks should strengthen business communities such as the car distribution market, home appliance wholesale market, and housing decoration market to strengthen the publicity and marketing of car consumer credit and our personal consumer credit business. Strengthen the marketing efforts of customers on high schools, promote the cooperation of car purchase services for the group; at the same time, strengthen communication and cooperation with people's insurance companies and car dealers, increase the expansion of the group's customer resources, and promote the steady growth of personal automobile loan business.
During the event, all walks of life should speed up the efficiency and approval speed of business acceptance, and strive to provide customers with convenient and efficient services on the basis of standardized operations.
(4) "Golden Autumn Marketing, Product Happy Delivery" activity.
In this activity as the starting point, by establishing a customer return visit system, understanding the needs of customers' festivals, make full use of the service functions of the cooperative unit to provide customers with comprehensive VIP value -added services; With a spare time, consider the favorable opportunity of personal or family financial planning issues, and promote the personal wealth management business to high -end customers to further improve the attractiveness of Le Dang's financial services. The main contents are:
1. During the event, each row adopts a letter of greeting a festival greeting card made by the provincial branch to the provincial branch, and prepares a certain amount of gifts at the same time. The gift bag was made by the provincial branch, and the gift was prepared by the rows.
2. High -end cooperation agencies in combined with local catering, entertainment and other industries provide discount discounts to customers holding our cards during the event; joint airports, stations and other transportation departments provide VIP services to our customers.
3. During the National Day, there are many customers who go out. Each bank must ensure the normal business of wealth management centers, wealth management counters and customer special windows; Preferential preferential services to create a good festival service environment for customers; in addition, we must cooperate closely and strictly implement the "roaming service" standard to ensure that the head office V customer can get special services across the country to fulfill the brand commitment of Le Dangdang.
5. Event goal
Through this series of activities, the business of the entire personal banking business strives to achieve the following goals in October:
1. Customers have more than the best level of history at the same time and make customers customers The structure has been improved and the quality has been further improved;
2. The popularity and usage rate of the card society have been further improved. The monthly card consumption transaction volume increased significantly compared with the same period last year and September this year. Based on the rise;
3. The advantages of the rapids of the rapids are consolidated and improved, the continuous and rapid development of the business is promoted, and the handling fee income is the best level at the same time;
. And other agency business transactions increased by 10%over September;
5. The successful completion of various business indicators.