inspired wholesale jewelry How to use jewelry companies to make good use of jewelry exhibitions

cheap jewelry armoire wholesale According to statistical reports, the exhibition has become one of the most important marketing methods for enterprises. The development of the market in the form of participating exhibitions not only saves more than 40%of other forms of marketing activities, but also greatly shortens the promotion time and improves efficiency. In the face of the invitations of exhibitions that come, jewelry companies need to participate in the exhibition, how to selectively participate in the exhibition, how to make full use of the exhibition to promote themselves, and how to compete with competitors at the exhibition. Think seriously.
1. The purpose of the jewelry company to participate in the exhibition
The purpose of the jewelry company to participate in the exhibition is diverse. Enterprises of different business nature are also very different for the purpose of participating in the exhibition, but in general, it can be divided into divided into divided into The following four aspects.
1.1 Marketing products
For companies with product production wholesale as the main sales form, the purpose of participating in the exhibition is to rely on their own good crafts and relatively low prices to attract wholesalers and agents during the meeting. Business, secondary distributors and large quantities to complete the expected goals of the company before participating. For enterprises with product retail as the main sales form, the purpose of participating in the exhibition is that during the exhibition, they can rely on their own excellent products and unique design processes to attract buyers, thereby completing the purpose of the company's exhibition.
1.2 Establish a marketing network to find partners
For jewelry companies that mainly marketing as the main marketing form, the exhibition itself is a big promotion platform. Opportunities have become its most loyal customers. And those companies with raw materials can find partners at the exhibition. Those production factories with excellent craftsmanship and relatively low processing fees can make their raw materials into a shining artwork.
1.3 Brand promotion
For many companies, the exquisite booth design and construction, very distinctive exhibition activities, and exhibition advertisements can not only increase the influence of enterprises in the industry in all aspects, but also You can release corporate culture to the entire industry through the platform where the enterprise gathered through the exhibition.
1.4 Released new products
The exhibition is a microcosm of the industry for the industry and foreign media. In the shortest time, you can observe the dynamics and trend changes in the entire industry for a period of time. It's relatively high. Many companies have released new products through the exhibition, which can not only attract the attention of the media, but also show the creativity of their own companies in the industry to better find partners.
2. Exhibitors have achieved more effort.
The jewelry exhibition as an industry event, brings together many exhibitors. As each exhibitors, they should make full use of this platform to make themselves achieve more effort. Therefore, exhibitions are particularly important what platform structure can be provided for enterprises.
2.1 Choose a wide range of aspects
For exhibitors, there are a large number of businesses on the exhibition. Free selection of interested businesses and products for business exchanges. Whether it is prices or craftsmanship, you can carefully select and place orders.
2.2 High success rate
Whether it is business negotiation or product procurement, almost everyone will go on the basis of seeing the real object, and the exhibition provides such a platform. All businesses bring their best products for other exhibitors and buyers, which greatly improves the success rate of business.
2.3 Equality and mutual benefit
The two exhibitors who negotiate business, the exhibition is a fair cooperation platform provided by the organizer. Here you can rely on the reputation of the organizer as a business exchanges, and Beijing The three exhibitions of Shanghai and Shenzhen are hosted by the Chinese Jewelry and Jade Jewelry Industry Association. Most of the participating companies are members of the association, which can increase each other's trust in both sides and lay a good foundation for a comprehensive cooperation.
2.4 brand exhibition to increase corporate influence to help big
The exhibition of a good brand is an opportunity to greatly improve its own influence for exhibitors. Because a mature brand exhibition will make full use of all flat media as well as publicity channels such as television, radio, network and outdoor advertising to conduct comprehensive publicity to exhibitors. The focus of the industry is the most cost -effective propaganda platform for companies that want to enhance brand awareness.
2.5 Low -cost contact cooperation customers
The company to access to qualified customers is the most effective way to participate in the exhibition. According to a research statistics from the exhibition survey company, each visitor at the exhibition was contacted to the average cost of $ 177, and the average cost of a customer through the sales phone reached $ 295.
2.6 The workload is small and high quality.
It after contacting qualified customers at the exhibition, the subsequent workload is small. The exhibition survey shows that after contacting a qualified customer at the exhibition, you only need to make 0.8 calls for the other party to make a buy and sell. In comparison, the usual typical business sales method requires 3.7 calls to complete.
2.7 Potential customers
The research of the exhibition survey company shows that based on the average visits at a exhibition vendor booth, only 12%of the people received the sales staff of the company within 12 months before the exhibition. Telephone, 88%are new potential customers, and the exhibition can also bring high -level visitors to exhibitors.
2.8 Save time
In a short exhibition time, the potential customers that exhibitors can contact them can be exposed to the total number of people who can get in 3 months. It is a means to quickly establish a customer relationship.
2.9 maintenance of old customers
E every company participating in the exhibition will have some long -term cooperative customers in the exhibition. The exhibition provides such a platform, so that customers who have only contacted the business on the phone can be Communication with the exhibitors close to face to face.
3. How to exhibitors use the exhibition
The jewelry exhibition is an extremely complicated system engineering, with many restricted factors. From the perspective of exhibitors, from the formulation of plans, market research, booth selection, exhibits preparation, customs declaration and transportation, customer invitation, exhibition market layout, advertising, organizational transactions until the exhibits return, forming an organic whole An error in any link will directly affect the effect of the exhibition. Therefore, the following points must be achieved in the jewelry company to achieve more ideal results in the jewelry show.
3.1 Understand the characteristics of the exhibition
If the jewelry enterprise to make full use of the jewelry exhibition, you must first understand who the host is, what are the particularity of the area held in the exhibition and how the exhibition scale and the scale of the exhibition. Jewelry exhibition is different from other marketing methods. It is the only marketing activity that can make full use of human senses. People can conduct a comprehensive cognition and experience of the product through the exhibition. At the same time, the jewelry exhibition is another platform that can make all exhibitors equal. This kind of environment can easily make people feel independent, so as to negotiate with a positive and equal attitude. This highly competitive and fully free atmosphere is the most needed when enterprises need to develop the market.
News must also understand exhibition characteristics in different regions before participating. Because Shenzhen focuses on 70%of domestic production and processing companies, wholesale enterprises and retail companies, the Shenzhen International Jewelry Exhibition is mainly based on retailers ordering. The Shanghai International Jewelery Exhibition is based on Shanghai as a bond to radiate the retail center in East China. The China (Beijing) International Jewelry Exhibition is the highest -level industry exhibition in China. Beijing brings 90%of domestic media and is the best stage for corporate brand image promotion. As the largest cities in China, Beijing, Shanghai, and Shenzhen have always been advanced and directed in the trend. As a promoter of the trend, the media has always gathered attention here. According to the exhibition report, what style of jewelry sales are good, what kind of gems are more popular with consumers, and what kind of precious metals are more collectible, guiding a lot Consumer consumption concept.
3.2 Clear goals, and work
The participation goals of enterprises usually have the following: establish and maintain the company's image; develop the market and find new customers; introduce new products or services; look like agents and wholesalers Or joint venture partners; sales effectiveness; studying local markets and developing new products. No matter what the marketing method is exhibitors, the boss or those who have the right to decide during the exhibition decide the business in the booth. Employees who are familiar with the business will help the consultants on the court. There are excellent exhibits for buyers to choose.
(1) If you want to publicize the brand, you must do a good job of the exhibition construction and publicity. At the exhibition, you can expand the influence through various activities. You can also communicate with the organizer. Promote new products and new processes.
(2) If you do the franchise business, you must print the promotional materials, and visit other exhibitors as much as possible at the exhibition to promote your brand.
(3) I hope to sell the products at the exhibition to prepare rich and appropriate exhibits, and attract buyers through the culture reflected by the packaging and exhibits itself.
3.3 Propaganda before the exhibition
Bepen according to the planning of the exhibition, to maximize the exhibition effect, you must mobilize various methods to invite more customers to visit the exhibition. In addition to the organizers and organizers of the exhibition must publicize the exhibition information on a variety of media, as exhibitors, they should also make full use of various methods to introduce the dynamics of the exhibition to customers. First of all, at the beginning of each year, the company's participation plan will be told to the customer on the company's annual exhibition plan, and the detailed opening time, booth number, exhibitors, and participating products will be told on the website to roll the information window before the exhibition is approaching. You can also release the exhibition situation in the relevant professional magazine advertisements so that customers and potential customers of the major understand the company's exhibition dynamics. Of course, the use of invitations, information, or visiting the old customers is also a job that should be carried out before the exhibition.
3.4 During the exhibition
E every exhibition hosted by the China Treasure Association held some new product launch conferences and new technology lectures. If jewelry companies can seize this opportunity and send some professionals to introduce the company's new products and new technologies to customers at the same time, it will play a role of less effort. At the same time, enterprises should also learn the focus to increase the popularity of the enterprise. For example, some companies will wait for the leader to wait for the booth to hold a small ribbon -cutting ceremony when they come to the booth, which not only allows the leader to participate in it very much, but also become the focus of the whole game. It is hoped that those who show corporate culture can hold some on -site jewelry concerts. These can increase the popularity of the enterprise and bring the media's spotlights.
3.5 During the exhibition
The work during the exhibition period is the highlight of the exhibition unit. It must make full use of the limited time of the exhibition period to do a series of tasks such as collecting information, expanding publicity, receiving customers, and key research. Essence The collection of new technologies, new materials, and new processes related to the collection of colleagues and the may be done well. Treat each customer seriously to the fundamental work of the reception staff, introduce the products they are interested in in detail, communicate with customers with potential needs, exchange communication materials, and visit the meeting. During the exhibition, we communicate more with the group exhibition units to understand the activities and on -site services of the exhibition activities, so that the activities planning during the exhibition of the enterprise. To strengthen contact with the organizer, you can also understand which products are the best sales during the exhibition, so as to determine the exhibits brought by the next exhibition and the form of the booth.
3.6 Summary after the exhibition
This exhibition closed, not the end of the exhibition, but the beginning of the entire business event. After returning to the company, the exhibitors should carefully summarize the information collected at the exhibition, and then visit and track them separately. At the same time, send the information obtained by the customer at the meeting in time. To give customers more impression, I would like to thank special customers for writing and calling. A comprehensive summary of this exhibition, from exhibits to exhibitors, from the form of exhibition to reception methods, from publicity materials to publicity methods, comprehensively find out the gap with other exhibitors in order to learn from and improve the future exhibitions. Continuously improve work, improve the level of exhibition, and give full play to the effectiveness of the exhibition. Timely the development trend and trend information of the same industry at the exhibition, the information of the product needs products, and the information of the professional industry, feedback to the company's technical development department, help them understand market trends, and adjust the direction of product development to meet market demand. After the exhibition, the basic situation of this exhibition and the commonality of the participating customers, as well as some new products and new technologies to introduce customers who have not visited on the company's website again, and strengthen communication with customers from all aspects. Communicate with the organizer, collect information during the exhibition, and strive to lay a good foundation for the next exhibition.
Figure 7-3-2 2009 China International Jewelry Exhibition venue