3 thoughts on “Industry report industry report classification”
Mamie
The market research of the conventional industry is between industrial research and market research, and the essence of the two is the category of corporate strategic research. Generally speaking, the core content of industry (market) analysis reports includes the following three aspects: 1 is the survival background of the industry, industrial policies, industrial layout, industrial life cycle, and the industry's overall macro industry structure. The status and their respective development direction and growth background; It is to study the characteristics, competition trend, market entry and exit of the market in various industries, and the growth of the market; The competitive strategies and market behavior models in different conditions and growth stages provide enterprises with some operable suggestions. If according to the current global consulting industry system, top -level services are strategic consulting (national project), advanced service is consultant consulting (corporate giant project), and ordinary service is market research report (mass research data). A standard market research report includes: industry overview, industrial pattern, competition analysis, historical, status quo, and trend analysis. Data occupy a value ratio of 30%-45%, analysis and research account for about 50%of the value ratio, and other content accounts for less than 10%) Therefore, the significance of industry research is not to teach how to carry out specific marketing marketing Operation is to provide enterprises with a few directional ideas and choices to avoid "directional" errors. The market size and development prospects research market scale and development prospect research solutions are the basic data information of data monitoring through a large number of first -hand research and data monitoring of major industries, and provides customers with multiple market size and development prospects that are independently developed to provide customers. Reliable markets and market size data and trend judgments to help customers judge the target market size and development prospects, and provide reliable and continuous data support for market development and market share estimation. Market segmentation and customer behavior research regularly collect information about related industries, and establish a strong Chinese industrial enterprise database. This information and analysis can help customers make potential judgments and behavior segmentation of the target industry and customer groups, and assist customers to determine accurate products. Positioning with customers, accurately setting potential customers, and formulating accurate marketing strategies and sales plans. Channel model research channel research is a research on the level of sales channels, dealers, and product distribution status, including the channel structure, channel characteristics, channel width and length, channel management model, and channel dynamic development of the business and enterprise. Through the results of channel research, the overall channel design can be guided and selected the most suitable channel form of enterprises, so as to manage the sales channels, dealers and product distribution. The purpose of brand research brand research is to enable companies to understand their own brand status and brand situation. Brand research is completed through brand surveys and a series of indicators, including brand awareness, brand loyalty, brand positioning, and brand association. Specific indicators include brand image, brand purchase rate, brand penetration rate, brand image logo, brand loss With brand satisfaction, etc. The survey and test results can provide important reference for brand diagnosis, brand building and brand planning. Product research products include product market research and new product test research: 1. Product market research product market research is the category of comprehensive research. The research content includes: the macro development environment of the product market, the macro market development status , Market competition, channel characteristics, market characteristics, related industries and influence, technical status and development direction, market potential analysis, SWOT analysis, and case analysis. These survey projects are an indispensable reference basis for enterprises in the process of developing new products, and they are also one of the elements for enterprises to formulate marketing strategies. 2, new product test research In order to reduce the risk of listing of new products, a series of test research is required to conduct product attributes and market attributes. These include product original testing, conceptual testing, packaging testing, creative testing, price testing, POP and advertising testing, price and sales prediction. These test results can lay a solid basic industry customized research module for the introduction of the market of new products
In order to do industry classification, I have worked a lot to study this category. The traditional classification method can refer to this national standard version of "2017 National Economic Industry Classification (GB/T 4754-2017)", but this has one one The disadvantage is that it cannot adapt to the current new economy, new consumption, and large consumption methods, nor can it effectively cover some current hot words and keywords. Later, I made a classification by myself, which can not only be classified in accordance with the current national standards, and can also cover the current new market for segments. If you are interested, you can contact me for reference. Stocks of the first -level purpose of my entire industry I made, and a screenshot of a subdivided field in a certain industry. The first -class category map of the industry
"Leisure and Entertainment Industry" segmented field category chart At the same time, I will share 359 industries every day 107G industry reports in the segment and how to write industry reports are all you can learn for reference when writing industry analysis reports ~
The market research of the conventional industry is between industrial research and market research, and the essence of the two is the category of corporate strategic research. Generally speaking, the core content of industry (market) analysis reports includes the following three aspects:
1 is the survival background of the industry, industrial policies, industrial layout, industrial life cycle, and the industry's overall macro industry structure. The status and their respective development direction and growth background;
It is to study the characteristics, competition trend, market entry and exit of the market in various industries, and the growth of the market; The competitive strategies and market behavior models in different conditions and growth stages provide enterprises with some operable suggestions.
If according to the current global consulting industry system, top -level services are strategic consulting (national project), advanced service is consultant consulting (corporate giant project), and ordinary service is market research report (mass research data). A standard market research report includes: industry overview, industrial pattern, competition analysis, historical, status quo, and trend analysis. Data occupy a value ratio of 30%-45%, analysis and research account for about 50%of the value ratio, and other content accounts for less than 10%)
Therefore, the significance of industry research is not to teach how to carry out specific marketing marketing Operation is to provide enterprises with a few directional ideas and choices to avoid "directional" errors. The market size and development prospects research market scale and development prospect research solutions are the basic data information of data monitoring through a large number of first -hand research and data monitoring of major industries, and provides customers with multiple market size and development prospects that are independently developed to provide customers. Reliable markets and market size data and trend judgments to help customers judge the target market size and development prospects, and provide reliable and continuous data support for market development and market share estimation. Market segmentation and customer behavior research regularly collect information about related industries, and establish a strong Chinese industrial enterprise database. This information and analysis can help customers make potential judgments and behavior segmentation of the target industry and customer groups, and assist customers to determine accurate products. Positioning with customers, accurately setting potential customers, and formulating accurate marketing strategies and sales plans. Channel model research channel research is a research on the level of sales channels, dealers, and product distribution status, including the channel structure, channel characteristics, channel width and length, channel management model, and channel dynamic development of the business and enterprise. Through the results of channel research, the overall channel design can be guided and selected the most suitable channel form of enterprises, so as to manage the sales channels, dealers and product distribution. The purpose of brand research brand research is to enable companies to understand their own brand status and brand situation. Brand research is completed through brand surveys and a series of indicators, including brand awareness, brand loyalty, brand positioning, and brand association. Specific indicators include brand image, brand purchase rate, brand penetration rate, brand image logo, brand loss With brand satisfaction, etc. The survey and test results can provide important reference for brand diagnosis, brand building and brand planning. Product research products include product market research and new product test research:
1. Product market research
product market research is the category of comprehensive research. The research content includes: the macro development environment of the product market, the macro market development status , Market competition, channel characteristics, market characteristics, related industries and influence, technical status and development direction, market potential analysis, SWOT analysis, and case analysis. These survey projects are an indispensable reference basis for enterprises in the process of developing new products, and they are also one of the elements for enterprises to formulate marketing strategies.
2, new product test research
In order to reduce the risk of listing of new products, a series of test research is required to conduct product attributes and market attributes. These include product original testing, conceptual testing, packaging testing, creative testing, price testing, POP and advertising testing, price and sales prediction. These test results can lay a solid basic industry customized research module for the introduction of the market of new products
In order to do industry classification, I have worked a lot to study this category. The traditional classification method can refer to this national standard version of "2017 National Economic Industry Classification (GB/T 4754-2017)", but this has one one The disadvantage is that it cannot adapt to the current new economy, new consumption, and large consumption methods, nor can it effectively cover some current hot words and keywords. Later, I made a classification by myself, which can not only be classified in accordance with the current national standards, and can also cover the current new market for segments.
If you are interested, you can contact me for reference.
Stocks of the first -level purpose of my entire industry I made, and a screenshot of a subdivided field in a certain industry.
The first -class category map of the industry
"Leisure and Entertainment Industry" segmented field category chart
At the same time, I will share 359 industries every day 107G industry reports in the segment and how to write industry reports are all you can learn for reference when writing industry analysis reports ~
There are too many categories, there are subdivisions, there are total scores!