2 thoughts on “Fruit Store Marketing Planning Plan”
Roberto
1. Clear inventory can keep the fruit fresh The fruit shop discount promotional activity is not too novel. The online and offline promotion methods are similar. It depends on how to use it and seize some opportunities. The promotion effect is. For example, bananas do activities, and the price is 2-5 yuan. If you want customers to leave a good quality impression, it is recommended to send 4 yuan. 4 yuan banana can choose a better price from 2 pounds. Piece. Join the circle of the fruit shop owner, search for a search function under the circle of friends, and search the fruit shop circle. 2. Do not discount all products in promotional activities The normal fruit pricing should not occur at discount promotional activities, but in order to do some drainage and sucking powder or clean up inventory, the fruit store has to sacrifice profits to do it to do it Promotions. For example, I bought the most beautiful buyer show for durian, and given one of the best, or send one to the most likes to send one, so as to achieve the effect of publicity, and to attract some new customers. For more experience of opening fruit shops to share, search for a search function under the circle of friends, and search for water fruit shop circles. 3. The activity is to do I fruit to do promotion according to the purpose. It must have its own purpose, such as the fruits of the surrounding competitors to create profits. If you choose this fruit for promotion, at this time, the price is slightly lower or low -cost promotion to improve your opponent when he improves popularity. For example, the watermelon next door is sold 3.99. Most people engage in 3.69, or even lower, to grab traffic at low prices. No, some people even make money. This kind of activity did not leave anything, there was no next part. And a better approach is that everyone uses watermelon to engage in low prices. If you do low prices yourself, you will set up conditions, such as adding customer service friends, or adding groups. Generally, you can add customer service friends. It is for the next part to prepare.
Fruit store marketing planning plan The fruit shop marketing planning plan. The plan can be often exposed in our daily work. We need to write a planning plan to know what we want to do regardless of large and small marketing. So do you know how to do about fruit store marketing planning schemes? Lets come look. The fruit shop marketing planning plan 1 . Planning summary fruit. This kind of mass consumer product has gradually transformed into a necessity of life and is an important part of Volkswagen consumption. With the improvement of people's living standards, the consumption of fruits has gradually become the main consumer needs in people's daily life. In recent years, a category of cities has added a type of fruits to sell them. Merchants cut cantaloupe, pineapple, watermelon, etc. and cut into pieces and strips for sales. The business sold in this way is very popular. In order to meet the needs of this area, we have launched the "campus fruit". "Campus Fruit Bar" is mainly aimed at the consumption of campus fruits, so that students can have an environment that can eat fruits with confidence. "Campus Fruit Bar", as an emerging fruit consumption model, is a weak existence compared to fruit supermarkets. After in -depth market research, our team analyzes its advantages and disadvantages, and makes corresponding planning plans for its advantages and characteristics to reverse people's traditional fruit consumption concepts and promote the development of the emerging consumer model of campus fruits. The following is the marketing planning plan prepared by our team. . Marketing environment (1) Macroe environmental analysis The fruit market in China is huge. Compared with the annual consumption of 85 kg of fruits, domestic per capita consumption has just reached half of them. Through investigations for most families, 80%of the three -family family consumes more than 80 yuan per month. 10%of home consumption fruits are between 50-80 yuan. Only 10%of home consumption fruits are less than 50 yuan. In the increase in residents' income level, the consumption demand for fruit is growing. At present, the annual average of people in my country is about 45kg, and there is still a lot of gaps with the requirements of health standards (70kg). Compared with the average annual consumption of fruit (80kg) in developed countries, it is larger. In contrast, college students should be better (55kg per capita per capita). As a social group that pays more attention to a healthy lifestyle, college students are more inclined to consumption of fruits. Therefore, the prospects of the fruit market of college students are generally optimistic and have broad development space. "Fruit Bar", as an emerging industry, has emerged in some places. However, the university market is still blank, because the traditional fruit supermarket consumption model has long been deeply rooted. As a group that is the easiest to accept new concepts, college students are more likely to accept the concept of "campus fruit bar". (2) Competitive environment analysis 1. The transformation of consumer concepts: Can consumers receive this fresh fruit purchase method? (This kind of fruit consumption method has appeared in some areas, and it is regarded as the main fruit consumption place.) Since the consumer consumer concept has formed a habit in the minds of consumers, it is necessary to change the consumer consumer concept in a short time. Let it accept this business form. . Large chain supermarkets: Large chain supermarkets have been operating fruit for a long time, which shows that fruit consumption has occupied a certain proportion in the daily consumption of the people, and at the same time explains the broad market. Very optimistic about this market. The advantage of large chain supermarkets is that the purchase volume is large, the purchase cost is low, the passenger flow is large, the shopping environment is better, and the product quality and portion are guaranteed. 3. Campus stalls: Because the rent at the booth is cheap, its price may have a bit of advantage. However, there is no shopping environment and products and services, and customers have no room for choice, and they are not very reliable in quality and weight. 4. Merchant hawkers: It is characterized by strong flow and can push the fruit car to the surroundings of the campus. Because there is no rent cost, its price may be lower. The disadvantage is that the fruits sold by the hawkers often have a shortage of less and less, and they are used to charge. 3. Organization and implementation plan 1. Organizing sales teams The personnel of "Campus Fruit Bar" include one store manager and three salespersons. When the sales season or , temporary personnel need to be recruited to meet the needs of various work. 2. Implementation plan The preliminary preparations for opening the store (last month 20xx-9-1 to 20xx-9-30) Store rental: Contact the store in the school, use the school's preferential policies, Reduce operating costs The store preparations: Consolidated on the store, buy professional fruit freshness, juice juice equipment The staff recruitment: hire college students to do part -time jobs, provided that the other party is interested and willing to engage in the industry. Hire a professional fruit master as a representative of the store. Mudging: Material procurement through proprietary channels to strictly ensure the quality of fruit quality in the school (20xx-10-1 to 20xx-10-7) Visit, (about the exquisite albums of the fruit questionnaire survey each), the bedroom visit The distribution of leaflets: printed 3,000 leaflets to increase publicity. poster: B2 paper copy poster posting I image exhibition board: Outdoor image banner of 3*4 meters of alternatement cloth Website promotion: BBS Forum Topic Manufacturing Send Article Blog Sponsorship activities: collaborate with campus organizations, strive to engage in activities at the beginning of school, and increase the popularity of "campus fruit bar". . Cost budget 5. Risk and control (1) How to reduce costs: . Procurement costs: There is a direct connection between procurement costs and sales. But at the beginning of entrepreneurship, we will not have much sales. How to reduce the cost of purchasing? In fact, as long as we find the right partner, I believe this problem will be solved. At the beginning of entrepreneurship, we can find a fruit juice manufacturer to invest. The attraction point is that it not only owns the company's shares, but also can have the name name name of the store opened in the next three years (such as the chain store named "Huiyuan" campus fruit chain store) and the door of the store Corporate trademark. You can also reduce their own purchasing costs and operating costs. The benefits we get are that we have advantages in procurement costs at the beginning, and we can also use its advantages of storage and logistics to reduce costs. As a result, the purpose of winning a win -win situation is achieved. 2. Operation costs: This is directly related to the sales price of the product. In addition to the cheap store rental, we recruit part -time college students and strive for policies. (2) How to attract consumers' attention The initial stage of opening, can be issued to school students with some preferential posters through channels and other channels. It can also launch a certain number of consumption of active vouchers and other activities. In turn, it can drive students' consumption enthusiasm and increase the consumption of fruits. (3) How to let consumers choose the goods we provide 1. Good image 2. Good shopping environment 3. Competitive price 4 4 Multiple promotional activities 5. Various convenient service measures. If fruit shop marketing planning scheme 2. Activity introduction Activity theme: ** Community —— *** Project fruit cultural festival Activity time: Saturday, weekend event location: sales center Activity form: fruit sale, cutting apple competition, eating watermelon competition, fruit salad DIY, lottery, tasting model room, etc. cooperation unit: community committee activity object: mainly community owners In order to assist the media: Real Estate Network, Real Estate Forum, Radio and Television, Magazine, Newspaper Tenture: 100 People . Details of the event 1, Fruit Sale Fair Outside and inside the sales of the building, special sale on the spot. All owners within the jurisdiction of the community can enjoy half -price discounts for all fruits with effective sign -in and issuing discount coupons. 2, cut the apple competition (three groups) rules: 5 players lined up in a row, the host announced "the start of the competition", the players started the game, the final result finished the Apple in the shortest time, and Apple skin is non -stop from beginning to end. Each group of competitions decide the top 2 winners, each rewarded 1 box of apples. 3, eat watermelon competition (three groups) rules: 5 players lined up in a row, the host announced "the start of the competition", the players started the game, the final result finished the watermelon in the shortest time, and the final result was finished. The remaining red sac parts do not exceed 1cm. Each group of competitions decide to win 5 watermelons. 4, fruit salad DIY The guests can make fruit salads by themselves and choose ingredients and sauces according to their own taste. After the production is completed, you can pack it home. 5, drawing activity The draw tickets received by the guests by entering the door. After the host announced that after the raffle began, all the guests stuffed the lottery ticket into the lottery box, and the staff was extracted. Award settings: 1 first prize, the prize is worth 200 yuan on -site fruit coupons. Two second -class generals, prizes are worth 100 yuan on -site fruit vouchers. Three third prizes, prizes are worth 50 yuan on -site fruit coupons. 10 ordinary prizes, prizes are worth 20 yuan on -site fruit coupons. 6, tasting model room The guests were guided by on -site home consultant to the model house display area, visiting the second phase of the model house, and after the visit, the second -phase apartment data bag was distributed. . The activity process 13:30, all the staff are in place 14: 00-14: 30 The guests signed and received the lottery coupons, and the staff arranged the competition group. 14: 30-15: 00 The host opened, announced the start of the special sale, the rules of the competition, and the introduction of the second phase of the listing. 15: 00-15: 30 Apple competitions and awards. 15: 30-16: 00 Eat watermelon competitions and awards. 16: 00-17: 00 Visit the model room. 17: 00-17: 30 draws (end of the event). . Preparations on the spot 1, layout The inflatable arch: Set at the center of the sales building, with a height of 15-20 meters. Used for activities. It empty fluttering: set up around the sales office, a total of 6. Used for activities. The red carpet: laid at the sales office and enter the door. Used for customer introduction. It medium -sized stage: Set at the door of the sales center (including the background). Used for competitions and draws. The inside of the sales center: Set up special sale areas and prizes placing areas. 5. Event work matters 1, personnel settings 2, material preparation The activity cost budget
1. Clear inventory can keep the fruit fresh
The fruit shop discount promotional activity is not too novel. The online and offline promotion methods are similar. It depends on how to use it and seize some opportunities. The promotion effect is. For example, bananas do activities, and the price is 2-5 yuan. If you want customers to leave a good quality impression, it is recommended to send 4 yuan. 4 yuan banana can choose a better price from 2 pounds. Piece. Join the circle of the fruit shop owner, search for a search function under the circle of friends, and search the fruit shop circle.
2. Do not discount all products in promotional activities
The normal fruit pricing should not occur at discount promotional activities, but in order to do some drainage and sucking powder or clean up inventory, the fruit store has to sacrifice profits to do it to do it Promotions. For example, I bought the most beautiful buyer show for durian, and given one of the best, or send one to the most likes to send one, so as to achieve the effect of publicity, and to attract some new customers. For more experience of opening fruit shops to share, search for a search function under the circle of friends, and search for water fruit shop circles.
3. The activity is to do
I fruit to do promotion according to the purpose. It must have its own purpose, such as the fruits of the surrounding competitors to create profits. If you choose this fruit for promotion, at this time, the price is slightly lower or low -cost promotion to improve your opponent when he improves popularity. For example, the watermelon next door is sold 3.99. Most people engage in 3.69, or even lower, to grab traffic at low prices. No, some people even make money. This kind of activity did not leave anything, there was no next part. And a better approach is that everyone uses watermelon to engage in low prices. If you do low prices yourself, you will set up conditions, such as adding customer service friends, or adding groups. Generally, you can add customer service friends. It is for the next part to prepare.
Fruit store marketing planning plan
The fruit shop marketing planning plan. The plan can be often exposed in our daily work. We need to write a planning plan to know what we want to do regardless of large and small marketing. So do you know how to do about fruit store marketing planning schemes? Lets come look.
The fruit shop marketing planning plan 1
. Planning summary
fruit. This kind of mass consumer product has gradually transformed into a necessity of life and is an important part of Volkswagen consumption. With the improvement of people's living standards, the consumption of fruits has gradually become the main consumer needs in people's daily life. In recent years, a category of cities has added a type of fruits to sell them. Merchants cut cantaloupe, pineapple, watermelon, etc. and cut into pieces and strips for sales. The business sold in this way is very popular. In order to meet the needs of this area, we have launched the "campus fruit". "Campus Fruit Bar" is mainly aimed at the consumption of campus fruits, so that students can have an environment that can eat fruits with confidence.
"Campus Fruit Bar", as an emerging fruit consumption model, is a weak existence compared to fruit supermarkets. After in -depth market research, our team analyzes its advantages and disadvantages, and makes corresponding planning plans for its advantages and characteristics to reverse people's traditional fruit consumption concepts and promote the development of the emerging consumer model of campus fruits. The following is the marketing planning plan prepared by our team.
. Marketing environment
(1) Macroe environmental analysis
The fruit market in China is huge. Compared with the annual consumption of 85 kg of fruits, domestic per capita consumption has just reached half of them. Through investigations for most families, 80%of the three -family family consumes more than 80 yuan per month. 10%of home consumption fruits are between 50-80 yuan. Only 10%of home consumption fruits are less than 50 yuan.
In the increase in residents' income level, the consumption demand for fruit is growing. At present, the annual average of people in my country is about 45kg, and there is still a lot of gaps with the requirements of health standards (70kg). Compared with the average annual consumption of fruit (80kg) in developed countries, it is larger. In contrast, college students should be better (55kg per capita per capita). As a social group that pays more attention to a healthy lifestyle, college students are more inclined to consumption of fruits. Therefore, the prospects of the fruit market of college students are generally optimistic and have broad development space.
"Fruit Bar", as an emerging industry, has emerged in some places. However, the university market is still blank, because the traditional fruit supermarket consumption model has long been deeply rooted. As a group that is the easiest to accept new concepts, college students are more likely to accept the concept of "campus fruit bar".
(2) Competitive environment analysis
1. The transformation of consumer concepts: Can consumers receive this fresh fruit purchase method? (This kind of fruit consumption method has appeared in some areas, and it is regarded as the main fruit consumption place.) Since the consumer consumer concept has formed a habit in the minds of consumers, it is necessary to change the consumer consumer concept in a short time. Let it accept this business form.
. Large chain supermarkets: Large chain supermarkets have been operating fruit for a long time, which shows that fruit consumption has occupied a certain proportion in the daily consumption of the people, and at the same time explains the broad market. Very optimistic about this market. The advantage of large chain supermarkets is that the purchase volume is large, the purchase cost is low, the passenger flow is large, the shopping environment is better, and the product quality and portion are guaranteed. 3. Campus stalls: Because the rent at the booth is cheap, its price may have a bit of advantage. However, there is no shopping environment and products and services, and customers have no room for choice, and they are not very reliable in quality and weight.
4. Merchant hawkers: It is characterized by strong flow and can push the fruit car to the surroundings of the campus. Because there is no rent cost, its price may be lower. The disadvantage is that the fruits sold by the hawkers often have a shortage of less and less, and they are used to charge.
3. Organization and implementation plan
1. Organizing sales teams
The personnel of "Campus Fruit Bar" include one store manager and three salespersons. When the sales season or
, temporary personnel need to be recruited to meet the needs of various work.
2. Implementation plan
The preliminary preparations for opening the store (last month 20xx-9-1 to 20xx-9-30)
Store rental: Contact the store in the school, use the school's preferential policies, Reduce operating costs
The store preparations: Consolidated on the store, buy professional fruit freshness, juice juice equipment
The staff recruitment: hire college students to do part -time jobs, provided that the other party is interested and willing to engage in the industry. Hire a professional fruit master as a representative of the store.
Mudging: Material procurement through proprietary channels to strictly ensure the quality of fruit quality in the school (20xx-10-1 to 20xx-10-7)
Visit, (about the exquisite albums of the fruit questionnaire survey each), the bedroom visit
The distribution of leaflets: printed 3,000 leaflets to increase publicity.
poster: B2 paper copy poster posting
I image exhibition board: Outdoor image banner of 3*4 meters of alternatement cloth
Website promotion: BBS Forum Topic Manufacturing Send Article Blog
Sponsorship activities: collaborate with campus organizations, strive to engage in activities at the beginning of school, and increase the popularity of "campus fruit bar".
. Cost budget
5. Risk and control
(1) How to reduce costs:
. Procurement costs: There is a direct connection between procurement costs and sales. But at the beginning of entrepreneurship, we will not have much sales. How to reduce the cost of purchasing? In fact, as long as we find the right partner, I believe this problem will be solved. At the beginning of entrepreneurship, we can find a fruit juice manufacturer to invest. The attraction point is that it not only owns the company's shares, but also can have the name name name of the store opened in the next three years (such as the chain store named "Huiyuan" campus fruit chain store) and the door of the store Corporate trademark. You can also reduce their own purchasing costs and operating costs. The benefits we get are that we have advantages in procurement costs at the beginning, and we can also use its advantages of storage and logistics to reduce costs. As a result, the purpose of winning a win -win situation is achieved.
2. Operation costs: This is directly related to the sales price of the product. In addition to the cheap store rental, we recruit part -time college students and strive for policies.
(2) How to attract consumers' attention
The initial stage of opening, can be issued to school students with some preferential posters through channels and other channels. It can also launch a certain number of consumption of active vouchers and other activities. In turn, it can drive students' consumption enthusiasm and increase the consumption of fruits.
(3) How to let consumers choose the goods we provide
1. Good image
2. Good shopping environment
3. Competitive price
4 4 Multiple promotional activities
5. Various convenient service measures.
If fruit shop marketing planning scheme 2. Activity introduction
Activity theme: ** Community —— *** Project fruit cultural festival Activity time: Saturday, weekend event location: sales center
Activity form: fruit sale, cutting apple competition, eating watermelon competition, fruit salad DIY, lottery, tasting model room, etc.
cooperation unit: community committee
activity object: mainly community owners In order to assist the media: Real Estate Network, Real Estate Forum, Radio and Television, Magazine, Newspaper Tenture: 100 People
. Details of the event
1, Fruit Sale Fair Outside and inside the sales of the building, special sale on the spot. All owners within the jurisdiction of the community can enjoy half -price discounts for all fruits with effective sign -in and issuing discount coupons.
2, cut the apple competition (three groups)
rules: 5 players lined up in a row, the host announced "the start of the competition", the players started the game, the final result finished the Apple in the shortest time, and Apple skin is non -stop from beginning to end. Each group of competitions decide the top 2 winners, each rewarded 1 box of apples.
3, eat watermelon competition (three groups)
rules: 5 players lined up in a row, the host announced "the start of the competition", the players started the game, the final result finished the watermelon in the shortest time, and the final result was finished. The remaining red sac parts do not exceed 1cm. Each group of competitions decide to win 5 watermelons.
4, fruit salad DIY
The guests can make fruit salads by themselves and choose ingredients and sauces according to their own taste. After the production is completed, you can pack it home.
5, drawing activity
The draw tickets received by the guests by entering the door. After the host announced that after the raffle began, all the guests stuffed the lottery ticket into the lottery box, and the staff was extracted. Award settings:
1 first prize, the prize is worth 200 yuan on -site fruit coupons. Two second -class generals, prizes are worth 100 yuan on -site fruit vouchers. Three third prizes, prizes are worth 50 yuan on -site fruit coupons. 10 ordinary prizes, prizes are worth 20 yuan on -site fruit coupons.
6, tasting model room
The guests were guided by on -site home consultant to the model house display area, visiting the second phase of the model house, and after the visit, the second -phase apartment data bag was distributed.
. The activity process
13:30, all the staff are in place
14: 00-14: 30 The guests signed and received the lottery coupons, and the staff arranged the competition group.
14: 30-15: 00 The host opened, announced the start of the special sale, the rules of the competition, and the introduction of the second phase of the listing.
15: 00-15: 30 Apple competitions and awards. 15: 30-16: 00 Eat watermelon competitions and awards. 16: 00-17: 00 Visit the model room.
17: 00-17: 30 draws (end of the event).
. Preparations on the spot
1, layout
The inflatable arch: Set at the center of the sales building, with a height of 15-20 meters. Used for activities.
It empty fluttering: set up around the sales office, a total of 6. Used for activities.
The red carpet: laid at the sales office and enter the door. Used for customer introduction.
It medium -sized stage: Set at the door of the sales center (including the background). Used for competitions and draws.
The inside of the sales center: Set up special sale areas and prizes placing areas.
5. Event work matters
1, personnel settings
2, material preparation
The activity cost budget