fashion jewelry wholesale in houston texas Detailed explanations of e -commerce O2O and several popular modes

wholesale jewelry boxes and bags From the earliest blogs to the stealing vegetables of Xingxin.com, the outbreak of Weibo, the Qianzuan battle of the group purchased, and the Xiaoyaojiang Lake in WeChat, basically there are talented people in Jiangshan, each leading the show for a year or two. What is the most popular in 2013? Answer: O2O
It, in fact, the e -commerce O2O model is not a new concept. This concept can be traced back to the Ctrip mode as the earliest. It is used to allow users to entertain
and generate income.
. But the reason why the O2O model has become the hottest topic this year is still due to the blowout growth of WeChat in 2012. The biggest advantage of WeChat is to contact the online merchant and online websites (mobile Internet). It can be said that the growth rate of WeChat has completely defeated the myth of growth of Weibo.
The concept of O2O currently does not have a unified concept. The full English name is online tooffline, which is a mode of combining online and offline.
It simply the Internet is the front desk, which is used to attract users, gather users, and then let these these Users go offline to buy goods and enjoy services or entertainment. Through the author's long -term attention, there are several models that are currently more active or growing in good growth: 1 group purchase talks about e -commerce, you can't help but talk about group purchases, and O2O is inseparable from group purchase. It can be said that group purchase is the focus of e -commerce in these two years. This method has changed the lifestyle of young people. Group purchase is subdivided from e -commerce, and his business scope basically covers all aspects of local life services.
In the past two years, the thousands of war in the past two years, and the survival crisis of most group buying websites and even closed down
. It can be seen that the group purchase model has come to head, and the surviving website is also changing. The way out.
The model of the group purchase website is very simple, that is, it is a small profit -making, which is a disguised price war. The only value of this method of combat is to deal with inventory or attract traffic for offline merchants, but consumers are profitable. The reason why everyone choose to buy group purchase is because they are cheap, so these customers are destined to be only Meituan or hand -up group purchase websites. Loyal customers, not these offline merchants. The merchants cannot get any benefits. The huge passenger flow has not been converted into a return customer. Naturally, there is no passion for participating in group purchase. Without the support of the merchant, the group purchase website is an empty shell.
2 coupons
The traditional coupon is a model like Q card, which stores discount promotion information from offline merchants. When you go to offline merchants, you can use this card to use this card. Play coupons on the terminal to enjoy the discount services of merchants. This model is currently deformed a lot, so I will not introduce them one by one.
The mobile phone coupons are currently popular. It combines the most basic O2O model of the Internet. Users only need to show the coupon on their mobile phones during dining. Gui.
In this model, the advantage of the merchant is to attract passenger flow. Of course, this is brought by sacrifice prices. The coupon operators do not have a clear profit point. Everyone is just a circle of users. When the number of users is so large, it will be profitable in other ways.
3 Promotional Platform
The article at the beginning, the Ctrip mode can be said to be the oldest O2O model. He uses the smoothness of the Internet information. In the Internet world, a piece of information can easily get a large number of users. Pay attention, and then guide these online users to online consumption.
But over time, the cost of getting traffic on the Internet is getting higher and higher. A new model of operation emerges, that is, to attract traffic offline and serve users online. The coupon becomes the latest O2O model.
This is the promotional platform. In short, the discounts of coupons are replaced with virtual currencies, and then users use virtual currencies to exchange various products they like online.
The best to do in this regard is wheat network. It enrolls operators in various cities and allows operators to develop merchants. This can cover various cities across the country in the shortest time. Consumers can receive virtual currency wheat grains when they spend these merchants, and then use these virtual currencies to exchange gifts on their own wheat mall.
This can solve the paradox of the group purchase network: These users will only become loyal users of cheap products in group purchase networks, and will not be transformed into users of offline merchants, and merchants lack driving force. The success of the wheat network model is that users will go to each merchant to accumulate more products in order to accumulate virtual currency exchange, so that all merchants have formed an alliance. In this alliance, users are interoperable, and the passenger flow and retorters of each merchant will increase significantly.