The types of fan groups are actually very extensive, including entertainment stars, Internet celebrities, online literature, two -dimensional, celebrities, etc. In recent years, the hottest Internet celebrities often rely on a unique performance in the short term, in the online media Attract a lot of attention, but if the long -term operating mechanism is lacking, the new content of attracting users cannot be continuously produced, and it may soon become a crowd. With a long time span, constantly producing songs or film and television dramas, relying on the influence of mass media and online media, it is easier to be regarded as idols by fans, and it is easier to give emotions. Although it also depends on the power of fans. However, there are differences in the commercialization channels. Internet celebrities relied on more affordable interaction. The support method is mainly based on the purchase and rewards of goods. The conversion rate even directly determines the income of the Internet celebrity. Many, in addition to the purchase of peripheral goods, concerts/various other activities, song albums or film and television content purchases, and online support for online online support, fans strongly maintain the idol's personal brand image, strive for the greatest profit for idols, and even formed even formed Many professional star chase people.
The degree of demand for stars in different ages is different. The overall young people are mainly young people, especially for junior high school students. In addition to more leisure time, another big factors are the need for emotional sustenance. With the increase of age, the family's business needs to pay more energy, and it will be more rational to look at things. The demand for star chasing is slowly and less. According to the investigation report of iResearch, although the star chasing is mainly based on the student group, it is in the main group, but in the main group, it is in the main group, but it is in the main group, but it is in the main group, but it is in the main group, but it is in the group, but it is in the group. Among the fan bases that have been working, the star -chasing group is even more enthusiastic. There is a decisive factor here is the purchasing power. The cost of star chase in this part of the group is often high. In addition So for the older star chase group, it feels more enthusiastic under comparison. rn rn 这里根据粉丝相关的信息收集，总结了一些比较典型的用户：rn rn 1、用户A，女，马上开始读大二，非常喜欢李易峰，颜Control love selfie, economic conditions are general
often posted some photos or perceptions related to idols. There are several special photos in QQ space to collect albums
Almost must be seen, collecting a small amount of physical peripheral products, is willing to produce some force for idol public welfare, not adding big fan groups
, user B, male, "junior professional fan", "junior professional fans", Two parts, one is that you can have the opportunity to get closer to the star idols, and the other is to make external quickness, mainly to promote the event before celebrity fan activities, pull students to participate in the event, be responsible for calling for cards, etc. R n 3. User C, female, college student, a member of the SNH membership assistance to the management level, has good economic conditions, loves idols very much, and strives to maintain its image
In the lower support, the members of the Assistance Assistant will release more topics that are conducive to idols. The fan group is active on the three platforms of posting bar, Weibo, and QQ groups.等，在SNH48第三届总选举上，组织众筹为偶像投票，失利后以PPT的形式从数据化的角度进行深入分析得失rn rn 4、用户D，姐姐粉，初中Chinese teacher, likes TFBOYS, claims to be "four -leaf grass", write articles and call them children
Seeing beautiful upward power
5. User E, male, Internet practitioners, like multiple stars, student days like Jay Chou, admire his talent, often listen to his songs, you will buy idols The music album is supported by watch, and he also prefer Xu Wei. He joined Xu Wei's fans' backup group, but usually chats mainly. When you encounter an idol to start a concert in this city, time will participate in
The above typical users are not enough to divide the appropriate user group. Combined with the data of Sina Weibo:
The above is the fan sentiment obtained according to Sina Weibo data in 2015. The distribution of the age group is 16 The age of 30 ~ 30 years old, in addition, women account for the vast majority. It can be seen that the age and star -chasing behavior have a great correlation, which directly affects whether the star chasing and idol types. The basic law of chasing the stars is that the fans who have already worked have stronger economic strength, higher offline participation, and users with low economic strength in their spare time are more based on content consumption.
The is divided according to the age group:
1, less than 15 years old, student, good fresh meat, mainly dynamic tracking of daily stars, photo collection, sharing with friends to share with friends The story of the idol
, the age of 16 ~ 24 years old, high school/university, girls tend to face the face, boys tend to be talented, have a certain free control of property, occasionally participate in offline activities and support for idol support , The peripheral of the collection volume
3, 25 ~ 30 years old, work is not long -term, idol personality also values the personality. It gradually has independent economic strength. Idols are invested, as long as time permits, offline activities participate more
4, 30 years old, the middle -level workplace, the demand for idols weakens, and does not have much energy investment, but for economic strength Fans, and when you have your own favorite stars, you will not have the investment in money
The types of fan groups are actually very extensive, including entertainment stars, Internet celebrities, online literature, two -dimensional, celebrities, etc. In recent years, the hottest Internet celebrities often rely on a unique performance in the short term, in the online media Attract a lot of attention, but if the long -term operating mechanism is lacking, the new content of attracting users cannot be continuously produced, and it may soon become a crowd. With a long time span, constantly producing songs or film and television dramas, relying on the influence of mass media and online media, it is easier to be regarded as idols by fans, and it is easier to give emotions. Although it also depends on the power of fans. However, there are differences in the commercialization channels. Internet celebrities relied on more affordable interaction. The support method is mainly based on the purchase and rewards of goods. The conversion rate even directly determines the income of the Internet celebrity. Many, in addition to the purchase of peripheral goods, concerts/various other activities, song albums or film and television content purchases, and online support for online online support, fans strongly maintain the idol's personal brand image, strive for the greatest profit for idols, and even formed even formed Many professional star chase people.
The degree of demand for stars in different ages is different. The overall young people are mainly young people, especially for junior high school students. In addition to more leisure time, another big factors are the need for emotional sustenance. With the increase of age, the family's business needs to pay more energy, and it will be more rational to look at things. The demand for star chasing is slowly and less. According to the investigation report of iResearch, although the star chasing is mainly based on the student group, it is in the main group, but in the main group, it is in the main group, but it is in the main group, but it is in the main group, but it is in the main group, but it is in the group, but it is in the group. Among the fan bases that have been working, the star -chasing group is even more enthusiastic. There is a decisive factor here is the purchasing power. The cost of star chase in this part of the group is often high. In addition So for the older star chase group, it feels more enthusiastic under comparison. rn rn 这里根据粉丝相关的信息收集，总结了一些比较典型的用户：rn rn 1、用户A，女，马上开始读大二，非常喜欢李易峰，颜Control love selfie, economic conditions are general
often posted some photos or perceptions related to idols. There are several special photos in QQ space to collect albums
Almost must be seen, collecting a small amount of physical peripheral products, is willing to produce some force for idol public welfare, not adding big fan groups
, user B, male, "junior professional fan", "junior professional fans", Two parts, one is that you can have the opportunity to get closer to the star idols, and the other is to make external quickness, mainly to promote the event before celebrity fan activities, pull students to participate in the event, be responsible for calling for cards, etc. R n
3. User C, female, college student, a member of the SNH membership assistance to the management level, has good economic conditions, loves idols very much, and strives to maintain its image
In the lower support, the members of the Assistance Assistant will release more topics that are conducive to idols. The fan group is active on the three platforms of posting bar, Weibo, and QQ groups.等，在SNH48第三届总选举上，组织众筹为偶像投票，失利后以PPT的形式从数据化的角度进行深入分析得失rn rn 4、用户D，姐姐粉，初中Chinese teacher, likes TFBOYS, claims to be "four -leaf grass", write articles and call them children
Seeing beautiful upward power
5. User E, male, Internet practitioners, like multiple stars, student days like Jay Chou, admire his talent, often listen to his songs, you will buy idols The music album is supported by watch, and he also prefer Xu Wei. He joined Xu Wei's fans' backup group, but usually chats mainly. When you encounter an idol to start a concert in this city, time will participate in
The above typical users are not enough to divide the appropriate user group. Combined with the data of Sina Weibo:
The above is the fan sentiment obtained according to Sina Weibo data in 2015. The distribution of the age group is 16 The age of 30 ~ 30 years old, in addition, women account for the vast majority. It can be seen that the age and star -chasing behavior have a great correlation, which directly affects whether the star chasing and idol types. The basic law of chasing the stars is that the fans who have already worked have stronger economic strength, higher offline participation, and users with low economic strength in their spare time are more based on content consumption.
The is divided according to the age group:
1, less than 15 years old, student, good fresh meat, mainly dynamic tracking of daily stars, photo collection, sharing with friends to share with friends The story of the idol
, the age of 16 ~ 24 years old, high school/university, girls tend to face the face, boys tend to be talented, have a certain free control of property, occasionally participate in offline activities and support for idol support , The peripheral of the collection volume
3, 25 ~ 30 years old, work is not long -term, idol personality also values the personality. It gradually has independent economic strength. Idols are invested, as long as time permits, offline activities participate more
4, 30 years old, the middle -level workplace, the demand for idols weakens, and does not have much energy investment, but for economic strength Fans, and when you have your own favorite stars, you will not have the investment in money