1. Smart green electrical products will be series and large -scale. As the international market environment standards are becoming more and more stringent, the state has introduced a series of energy efficiency standards. Through a series of important measures such as price reform and tax system Environmental protection small appliances have become the general trend. Producers must not only achieve environmental protection and energy saving in product raw materials, but also develop and develop from technology and technology, so as to optimize the green appliance industry chain from manufacturing, products to services, and make them series and scale. 2, electrical enterprises to create high -end image prices and minimalize profits, which are increasingly obvious on low -end small appliances products. More electrical companies will seek volume with low -end and use high -end profits with high -end profits. Essence How to further quantify the profit is the realm pursuing many companies. At the same time, the transformation of consumer consumption concepts has also made the development of high -end electrical products. Price will no longer be the primary condition, replaced by brand, technology and other factors. Enterprises will continue to adjust their product positioning to invest more humanized and high -tech electrical products into the market to create high -end images. 3. Brand concentration breaks and improve the domestic small home appliance industry in a state of low concentration and many brands. There are more than 5,000 electrical appliances production enterprises, most of which are small inputs and small -scale production. Therefore, the quality of the product is uneven. This has created good opportunities and growth space for the entry of large home appliance companies. Large home appliance companies can use their own brands and technologies to quickly occupy the electrical market. Therefore, the iron law of "survival of the fittest" will make a choice among electrical companies. The electrical industry will be reshuffled, many companies will be marginalized, and brand concentration will continue to increase. 4, electrical companies will be concentrated in the sales of third- and fourth -level marketing products in the city's first and secondary markets. The potential needs of the third and fourth markets have not been fully tapped. The fierce competition in the first and secondary markets will inevitably be accompanied by the improvement of operating costs, which reduces profit margins. Under the economic environment of stable development, the increasingly formation of consumption level and consumption capacity, and the third- and fourth -level markets will be launched. Electric appliance companies will accelerate the pace of the third and fourth -level markets. The series of products, the diversification of channels, the quality of personnel, and the strategic marketing of marketing are the essential strategic weapons for enterprises to comprehensively capture the new market. Electrical companies must continue to enhance the comprehensive competitiveness of diversification.
1. Smart green electrical products will be series and large -scale. As the international market environment standards are becoming more and more stringent, the state has introduced a series of energy efficiency standards. Through a series of important measures such as price reform and tax system Environmental protection small appliances have become the general trend. Producers must not only achieve environmental protection and energy saving in product raw materials, but also develop and develop from technology and technology, so as to optimize the green appliance industry chain from manufacturing, products to services, and make them series and scale.
2, electrical enterprises to create high -end image prices and minimalize profits, which are increasingly obvious on low -end small appliances products. More electrical companies will seek volume with low -end and use high -end profits with high -end profits. Essence How to further quantify the profit is the realm pursuing many companies. At the same time, the transformation of consumer consumption concepts has also made the development of high -end electrical products. Price will no longer be the primary condition, replaced by brand, technology and other factors. Enterprises will continue to adjust their product positioning to invest more humanized and high -tech electrical products into the market to create high -end images.
3. Brand concentration breaks and improve the domestic small home appliance industry in a state of low concentration and many brands. There are more than 5,000 electrical appliances production enterprises, most of which are small inputs and small -scale production. Therefore, the quality of the product is uneven. This has created good opportunities and growth space for the entry of large home appliance companies. Large home appliance companies can use their own brands and technologies to quickly occupy the electrical market. Therefore, the iron law of "survival of the fittest" will make a choice among electrical companies. The electrical industry will be reshuffled, many companies will be marginalized, and brand concentration will continue to increase.
4, electrical companies will be concentrated in the sales of third- and fourth -level marketing products in the city's first and secondary markets. The potential needs of the third and fourth markets have not been fully tapped. The fierce competition in the first and secondary markets will inevitably be accompanied by the improvement of operating costs, which reduces profit margins. Under the economic environment of stable development, the increasingly formation of consumption level and consumption capacity, and the third- and fourth -level markets will be launched. Electric appliance companies will accelerate the pace of the third and fourth -level markets. The series of products, the diversification of channels, the quality of personnel, and the strategic marketing of marketing are the essential strategic weapons for enterprises to comprehensively capture the new market. Electrical companies must continue to enhance the comprehensive competitiveness of diversification.