crown gold inc. wholesale gold jewelry Jewelry Store Mother's Day event planning plan

spikes stainless steel jewelry wholesale In order to ensure the high -quality and high level of activities, the activity plan is often required. The activity plan is a written plan formulated after comprehensive consideration of factors related to the activity. What are the issues need to pay attention to when formulating the activity plan? The following is the planning plan for Mother's Day activities of the Jewelry Store I carefully organized. Welcome to read it. I hope everyone can like it.
News Mother's Day Activity Planning Plan 1. Activity theme:
The warm May Emotional Mother Love
. Activity time:
May 8th to May 10th Day
. Event content:
1. Real fold
women's clothing/women's shoes/bedding/sweater/jewelry glasses/sports leisure/luggage 具///////日 日 日Fold
2. Swipe the card to benefit
The above products to enjoy the above discounts, swipe 200 VIP cards and enjoy a 8.5 % discount
.
Ningbo New Oriental Hospital jointly launched the 'caring mother shopping for health' activities. On the day of the event, a total of 200 yuan in the actual consumption of the actual consumption on the day of the event was given away a female health check -up on a female health medical examination of 183 provided by New Oriental Hospital.
4. Cooperating with promotional auxiliary activities:
'Maternal Love No True Real Estate "-Mother's Day True Love Wish Writing Activity
Any customer who shops on two hundred shopping and writes Zhuyu on the inscription board will give each person a free photography coupon of the "Three House" of the "Three Houses", which is worth 580 yuan provided by Jing Duhuo Time. (Limited gifts, after the gift)
It Jewelry Store Mother's Day Activity Planning Plan 2 1. Activity theme:
Main title: You will "decorate" love for mothers, XXX stores for you r
Possess title: Thousands of jewelry to enjoy a preferential price of 100 yuan
. Activity time:
May 9th-May 13th
. R N establish an interactive platform online, pay attention to WeChat public account, read articles to participate in the event, reply to the words of love for mothers, or write the desire to realize the most to give mothers, create the gratitude atmosphere of Mother's Day, strong interaction, attract more more Participants.
On the day of Mother's Day, the XXX store will choose 6 online and offline messages interactors to give birth to pearl pendants. Each person is limited to participating once, repeated participation as invalid.
It to buy gold for mothers, and we are happy to take care of Dad!
It enter the store to buy gold jewelry. The customer or his father can go to the store on the day of Father's Day with today's consumer warranty. You can enjoy the purchase of gold jewelry to buy gold.
This to mother buy jewelry, the store immediately "reward" 100 yuan cash!
shop diamond jewelry, 18K gold (inlaid), colorful treasure, pearl, emerald, silver jewelry 20 % off; gold inlaid, 18K gold (vegetarian prime (vegetarian ) 8.8 % off, for example, customers buy jewelry or mother to buy jewelry for their own. The actual amount is 1,000 yuan, and after the transaction is paid, it will give 100 yuan in cash to the customer's hands.
Thousands of jewelry to enjoy a preferential price of 100 yuan set up two or more counters is "Mother's Day Hot Sale State". The counter jewelry is about 180-210 pieces, the price is 100 yuan, 300 yuan, and the level of 500 yuan is opened, of which Emerald pendant 15%, pearl necklace 30%, pearl bracelets 10%, silver jewelry bracelets 20%, lottery jewelry 10%, etc. (The price of 100 yuan is mostly priced, the number of products is limited, drainage to the store, transforms consumption, and increase the transformation rate)
. Activity materials:
N banners, exhibition frames
A activity LED content changes
Activity recording
Atmosphere layout jewelry
The products required to enter store gifts, special gifts and other activities
5. Publicity plan:
WeChat friends: every 3 days group sending every 3 days
each person invites 3 different friends every day to help promotes
Plip community: promotes once a day, 1-3 seconds of kill every day
friends circle: At least one product promotion and activity content promotion every day
Quick hands, Douyin, WeChat small video promotion
Call back visit: 20 invitations per day
Publicity to places with large traffic in the surrounding parks, squares, etc. There are rewards, no punishment is completed. The manager formulated the approved manager for approval.
News Mother's Day Activity Planning Scheme 3 1. Activity purpose:
1. The origin of Mother's Day: Mother's Day is the first ancient and horses of the Mother's Day to express the spring season to express them to the mother and god Dear. Later, in the Middle Ages Britain, the fourth Sunday on the fourth Sunday at the end of February to the beginning of April was Mother's Day. On that day, the child who grew up had to go home and gave it to his mother. In the United States, the earliest record about Mother's Day was proposed by Julia in 1872. She suggested that this day is dedicated to "Peace" and rally of Mother's Day in Person and other places.
1907, Anna in Philadelphia moved to initiate a nationwide Mother's Day. She convinced her mother's church in West Vizhinia to hold Mother's Day celebrations on the second week of her mother's death, the second week of May. Later, Anna and supporters began to write to ministers, entrepreneurs and politicians, asking for a national mothers' day. President Wilson also issued an official speech on 1914 to make Mother's Day a national festival, which is the second day of May every May.
2. Activity purpose: increase the turnover of the day. Strive for new customers and consolidate customers. Tree Red House's true love service, heart -quality health enterprise image.
. Activity time:
XX May 14
3. Activity theme:
"Mother's Day I want to say to my mother" activity
4. Event content:
Due to the festival nature of Mother's Day, preferential packages may increase sales, but for long -term benefits such as corporate image construction and customer feelings considering promotional activities, they should focus on emotional demands. On Mother's Day, I sent a Mother's Day card and a carnation to all customers who came to eat with their mothers. Customers can fill in the blessings sent to the mother on the on -site greeting card, and the service staff can broadcast blessings in the store. Note: A activity is limited to customers who come with their mother, regardless of the size of the discipline. Specifically, the service staff observe and inquire.
Moly given more mothers who have been allowed to eat, otherwise the customer will be full. B. Broadcasting staff must be full of emotions, but there is a formal situation of perfunctory walking. Responsible for making customers feel embarrassed and felt. Primary school students are relatively suitable. C. It is better to accompany the song accompaniment such as "Only Moms in the World".
. Activity promotion:
1. Copywriting Title: Red House "Mother's Day I want to say a word to my mother" Activity
2. Copywriting Text: Mother's Day, you are preparing for your mother What a gift? In fact, you really use it to hurt your brain, because the most happy things that make your mother happier are the reunion and peace of the whole family. Send a blooming carnation, send a sincere blessing, and a delicious and relaxed reunion meal, which is the best gift for mothers. This red house is ready for you. You give your mother's most intimate blessing, Red House gives you the most intimate service.
3. Publicity method: POP publicity poster, banner. .
6. Cost budget
1. According to the statistical analysis of the crowds of people in March of the three stores: the highest crowd of Zhongshan Store on Sunday, the average crowd of 288 people in Yan'an store on Sunday, the highest tide of 250 people on Sunday, averaging 196 people average crowds of 196 people The highest tackle of the Minjiang Store on Sunday is 232 people, with an average crowd of 196 people. Most of the weekly crowds are more than the crowds on Sunday. In addition, according to the XX Mother's Day promotional activity, some people tend to eat at home at home. Some of our important components of our Minjiang Store customers have no strong consciousness and enough economy to eat with their mother to eat in the Red House.
Therefore, in accordance with the principles of promotional supplies, the principle of shortage and savings of savings is estimated by the stores. I personally think that Zhongshan Store issues 150 carnations and 100 cards and card cards. Yan'an Store issues 80 carnations and 100 greeting cards. 90 carnations and 100 greeting cards are issued in Minjiang Store. The remaining card can be stored, and the storage period of carnations is short. If there is a large remaining, it can be sent out or the service personnel can be sold at the store entrance.
2. Promotional cost budget
The wholesale price of carnation is about 9 yuan per pair, 12 every time. The cost is less than 300 yuan.
Che cards are about 0.5 to 1.5 yuan according to the same wholesale price. But for the publicity effect, the greeting card should have the red house logo and more exquisitely preserved value. The cost should be controlled below 300 yuan. The total cost can be controlled at about 600 yuan, and the promotion cost is low.
News, Jewelry Store Mother's Day Activity Plan 4 1. Activity background
In order to better convey Jiahua emotional culture and enhance consumers' impression and memories of "Jiahua Jewelry", to drive sales with the brand. This event plan is now formulated. Mainly, with the help of "Mother's Day", it spreads the concept of "Mother's Day" in the name of "Jiahua Jewelry" to remind the target consumers' attention to "Mother's Day", which has aroused its celebration of "Mother's Day" to make " "Mother's Day" deepen the depths of consumers' emotions, thereby increasing the brand awareness and increasing the marketing goal of nickname purchase.
. Purpose
1. Send a sincere blessing to all the mother in the world
2. Drive the product sales of Jiahua store
3. Carrying the Jiahua brand "10,000 feelings, "Brand mission expressed by me
4. Passing the concept of traditional marriage, establishing the market position of the first jewelry brand of Jiahua Jewelry Wedding Marketing Market
. Theme
Thanksgiving mother, jewelry pass love!
. The target market
The psychology of the target consumer group and meet the emotional needs.
The target group is between 25 and 45 years old. Due to the busy work and family members, the time is generally less, especially when they are with their parents, so there are generally the knot of "rewarding the grace of breeding", which can trigger its potential emotional needs.
5. Activity time
May 11th -May 14th
6. Event content
. Customers who come to the Jiahua Jewelry Store during the event can receive carnations A branch.
2. Consumption over 5,000 yuan in the Jiahua store (discounted price), XXX wedding photo studio takes a set of wedding photos for your parents for free (execution method: you can unite a wedding movie building locally, design a set of another set The simple wedding photo series, and the name "Dedicated to Mother's Love".)
3. Mother who is above the 13th anniversary of marriage can receive exquisite gifts to Jiahua Jewelry with relevant documents. (Limited places, until the gift), and you can enjoy a discount of 8.8 % off.
7. Publicity method
1. The content banner of "Mother's Day" in the main streets of the city
From May 11th to 13th, high -density hanging banners with large traffic flows in urban people are " In the name of Jiahua Jewelry, in the name of a sensational language, remind everyone to pay attention to "Mother's Day" to form a strong festive atmosphere.
2. Send "Mother's Day" family text message; SMS sending activity content.
In May 11th to 13th, in the name of "Jiahua Jewelry", send a wonderful text message "Mother's Day" to the new and old customers of "Jiahua Jewelry", reminding consumers on May 13th to be "Mother's Day" , Impress consumers with emotional exchanges. On May 9th and 10th, the content of the target consumers was informed through SMS sending activities, and the content of the "Jiahua Jewelry" activities of the "Jiahua Jewelry" from May 11th to 13th, and the main location of the activities.
Thevable content:
1. The mother's heart is the paradise of the children, and the temperature table of the emotions of the children. The most holy and beautiful life is mother love.
————————— Jiahua Jewelry
2. Mom, you are the perfect combination of mothers, confidants and friends.今天是母亲节我想对你说：“妈妈我爱您。”rn 　　———————嘉华珠宝rn 　　3、世界上有一种最美丽的声音，那便是母亲Calling. Happy Mother's Day!
—————————— Jiahua Jewelry
4. All glory and pride in the world comes from the mother. Mother -you are my sunshine, more eye -catching than diamonds.
—————————— Jiahua Jewelry
5. Thanksgiving mother, jewelry pass love!
From May 11th to 13th, "Jiahua Jewelry" triple congratulations to presented the world. Affordable gift: Fold the folding jewelry; filial piety: bright carnation; sweet gift: marriage commemorative photos. For details, please call: ...