crave wholesale jewelry Gold Jewelry Activity May Day Plan

handmade clay jewelry wholesale In order to ensure the smooth progress of the activity, the activity plan is often required. The event plan has the characteristics of clear content and clear steps. What formats need to pay attention to when writing the activity plan? The following is the May 1st Plan (GM) I collected and organized. I hope it will be helpful to everyone.
If Gold Jewelry Activity May 1st Plan 1. Activity purpose
1. Increase sales in May to improve the foundation for the second quarter of performance; Platform, for the group of summer and marriage in the summer, promote the new model of 20xx years;
3. Propaganda with Kimberley May 1st event to render Mrs. Jin as a wedding brand to increase its brand awareness;
4. Take the May 1 Gold Week as a survey period, investigate some summaries such as advertising media, gift satisfaction, and activity recognition.
. Activity objects
are mainly targeted at the wedding group and fashion beauty family born after 80 years.
. Activity time
May 1st to May 8th.
4. Activity theme
The theme of "Flowers Like Jin Mayday Happy Traveling in the Carnival", with Carnival's opening in Zhengzhou as a highlight of the May Day event.
5. Event content
blooming unlimited glory "chain" knot your feelings
The during the event to buy diamond jewelry at the Golden Belle Gold Jewelry Plaza, you only need to add 51 yuan, you can get exquisite exquisitely A gold necklace, a great gift is our deep blessing to your May Day.
On the wonderful moment of personal charm
During the event, every time you shopping at the Golden Belle Golden Jewelry Plaza over 510 yuan, with your shopping bills receive a 10%shopping amount of the gold, Madam Golden Wedding Photography Card, you can get on the Jin Mrs. Wedding Film Building is equivalent to cash use. Let's use Kimberley's gorgeous jewelry and Mrs. Jin to leave your eternal memories together.
Ifening Kimbelie Traveling on Carnival
In May 1st International Carnival in Zhengzhou. During the event, you can buy 51 yuan in the Bibley Golden Jewelry Plaza during the event. The on -site raffle of the love of the Golden Belley "travels the carnival" will produce 10 lucky customers at a time to travel to the carnival's infinite fun. (Customers who spend 5,000 yuan on the day can participate in this activity directly)
because of the preciousness of love
The dazzling diamonds, graceful golden gold, fashionable platinum, "decorative world" cutting edge In this sunny May, more than 10,000 new accessories in the Golden Berlie Golden Jewelry Plaza reflected each other and brilliant people. Wedding Diamond Ring "Love Gift" Diamond Series, "True Love Woman" Gold Series, "White Pigeon Chuan Love", Zhang Manyu's "06 Liuguang Qin Shadow" platinum series, "K Gold -Girl" series and other 20xx new models will be performed with you Romantic and elegant May Day.
Golden jewelry Activity May 1st Plan 2 1. Activity Time:
5.1-5.7
. Activity theme:
"Diamonds represent my heart" -the value return Consumer
. Event content:
-May 1st diamond pendant and ring value return price of 510 yuan will be released on May 2nd. The value return price of pendants and rings is 530 yuan for sale on May 4th Diamond pendant and ring value return price of 540 yuan. The return price of 560 yuan will be released on May 7th Diamond Pendant and ring value return price of 570 yuan (Su Jin does not participate in discount activities)
. Event promotion and promotion
(1) Daily or evening newspapers published event publicity advertisements. The theme is "May Day" Diamonds Represents My Heart "-the Value Return Consumer".
(2) Making event advertisements on TV stations in various places, and can also do "May Day" Diamonds Represents My Heart "on TV stations in the form of subtitles in the form of golden time - Participating rules, detailed advertisements for stores/cabinet addresses and telephones in various places.
(3) Do a good job of promotional posters or X -booming racks in front of the store, arrange activities for consultants at the counter and set up consultation telephones to facilitate customer consultation; Do a good job of customer consultation and the number of reaches, the number of activities, the number of buyers, sales, etc. in the event;
. After the event, the event will be collected by the above data and the media of the media, agent feedback, etc. To the brand planning department of the X Jewelry Promotion Headquarters, make a good job of evaluation and summary in order to provide better marketing services to franchise partners.
6. Budget for activity
1. Propaganda costs are about 3,000 yuan;
2.X booths: 85 yuan;
3. Total: 3000 85 = 3085 yuan.
If Gold Jewelry Activity May 1st Plan 3. Activity purpose
Under the impact of the CCTV 3.15 party, we should promote the service by increasing services. The jewelry company's festival promotion is the same as discounts, and the brand building and maintenance have been ignored. On the occasion of May Day holidays, borrowing this small holiday opportunity, in addition to promoting activities, it is necessary to strengthen the awareness of services and increase the selling point of the product.
. Activity objects
The concentrated advantage of military strength, focusing on breakthroughs, and selection of festival marketing key markets.
1. Activity objects: 18-35 years old pursue perfect and personality performance, consumer capacity fashion group.
2. Main objects of activities: young women who attach importance to craftsmanship, pursue fashion, pay attention to brands, and have demands for jewelry.
. Theme theme of activity:
Callow stones still "five guarantees and one chase" feedback. Focus on publicity and launching the company's after -sales service. Summarized into five guarantee services: quality, purity, guarantee, maintenance, maintenance, and cleaning, one pursuit: shape a new beauty for each customer!
The land "pulls the tiger skin to make a big banner", dilute the business purpose of promoting the promotion, so that the activity is closer to consumers, and it can impress consumers.
In May 1st, the country basically entered a hot summer day, and it can promote cool products.
. Activity method
This method A. Can be held at each sales outlet: Any customer who purchases silver spirit stone jewelry during the event:
The single piece amount is 200-400 yuan: Get a lottery chance, or directly receive a commemorative prize (the prize is a pair of silver earrings, the value is about 50 yuan);
Receive one third prize product (a prize is a silver necklace, worth about 80 yuan);
is 600-800 yuan: 3 chances to get a lottery, or directly receive a second prize (one second prize (one (one second prize (one second prizes ( The prize is a silver pendant, worth about 150 yuan);
has a single piece of more than 800 yuan: Get 4 chances to draw, or directly receive a prize of first prize (the prize is a bracelet, the value is about 200 yuan or so );
prize settings (set 4 grades): first, two, three, and equivalent prizes and commemorative prizes. Specific content is to be discussed.
The draw method B,
Pylonic luck:
Chat Lucky Flip Sky Flinks Awards April 27th to May 5th
The activity Rules: Every customer is in silver Lingshishan gets a ropping opportunity when the consumption amount is 400 yuan (including 400 yuan), and more than 600 yuan (including 600 yuan) gets two flop opportunities. Customers can open the billboards set at the showcase at will , According to the contents written on the brand;
prize settings:
A. The prize is a bracelet with a value of about 200 yuan, providing three models for customers to choose from.
B. The prize is a silver pendant, worth about 150 yuan. Provide three for customers to choose from. C. The prize is a silver necklace with a value of about 80 yuan. It provides three models for customers to choose from.
D. The prize is a silver earrings, which is worth about 50 yuan. It provides three types of customers to choose from.
The value -added services that franchisees can choose: Free jewelry consultation identification
Ma local dealers can release free appraisal jewelry information based on local actual conditions. Jewelry appraisers are invited by Yinling Stone Headquarters to provide free jewelry consultation and appraisal for consumers and jewelry enthusiasts.
C. Silver Spirit Stone still "five guarantees and one chase" great feedback competition.
Getoning stone is still promoting, interacting with customers, one used to improve the corporate image, but also to impact the sales peak. Select some of the lays -up quiz. Consumers can personally go to the jewelry counter to see the physical quiz. If the error of the quiz price and the original price is less than 30 yuan, not only can we get a piece of accessories, but also a special discount for other products.
The key publicity and launch of the company's after -sales service.
6. Preparation:
1. Personnel arrangements: "Everyone has something to do, there is no one to manage everything", there is no blank point, and there is no cross point. Before the activity, all the business personnel are trained, the thinking, unified the caliber, and the purpose, meaning, object, and priority of the activity.
. The image of the showcase: display the POP, X show rack, Yilabao and other props of the on -site product: you can fully display the product personality and highlight the "five guarantees and one chase" service; each franchisee can arrange the on -site layout according to its own exhibition cabinet: The adoption of the flowers, steam balls, hanging flags and other props give people a sense of spirituality and vitality.
3. Preparation: Determine the types of new products, promotions, and traditional products, and prepare sufficient sources of supply. List the stock preparation list and clear the point; then refer to the daily sales data to supplement it in time.
If Gold Jewelry Activity May 1st Plan 4 I. Foreword
Mi Labor Day is one of the little golden weeks in China, and it is the peak season for diamond gold in the years. As a traditional wedding season, it stimulates consumers to buy jewelry or jewelry such as diamonds to express their love, to thank each other for their dedication for each other. Aiming at the romantic psychology of couples and partners, formulate an effective promotional plan. While attracting couples and partners as the main target customers, we can take into account other customers. This case is launched with May Day Labor Day.
. The purpose of the event
Relying on the holiday economy, through strong promotional activities, attract consumers' attention, promote consumer purchase, and increase sales.
In "May Day" as an opportunity to further promote the brand image of Zhou Dasheng jewelry brand through planning a series of activities, and increase the popularity and reputation of Zhou Dasheng's brand.
In various promotional activities, while rewarding the interests to consumers, highlighting the tender brand image, shortening the distance between enterprises and consumers, enhancing brand loyalty, maximizing the traffic in the store, gathering gathering, gathering gathering Popularity and expanding sales performance of specialty stores.
. The theme of the series
In the age of the heart · "I use drilling as the true love eternity"
. Promotion theme
20xx Yao Zhenai Eternal "-The Zhou Dasheng wishes new and old customers in the country, Happy holidays
5. Activity time
20xx April 28th to May 5, 20xx
6. Terminal layout r r
The unified arrangement of specialty stores, mall counters and border hall allows consumers to quickly understand the promotion and be attracted by them. The terminal layout of the May Day promotion will create a warm shopping environment, allowing consumers to maintain a pleasant mood and produce purchase behavior.
(1) Specialty store
This on the right side of the store's door "I use drilling as the Eternal Love Eternal Love" X show rack; launch a carpet at the entrance of the specialty store; The layout of "I use Diamond as the Eternal Love Eternal Love" activity activities, decorate balloons on both sides of the door;
The table cards on the counter "I use drilling as the eternal love of alliances".
(2) Shopping mall counter or side hall
This in front of the counter or the corner of the side hall "I use drilling as the eternal love of the Mengyao"; Place "I use Diamond as the Eternal Love Eternal Love" table card.
7. Conventional materials
8. Promotional content
(1) Online online activities
1. Weibo, WeChat Qi Interactive
① Sweep "@" Two -dimensional code, Ka Zhou Dasheng online shopping as a friend, has the opportunity to get a beautiful travel skincare set sent by Zhou Dasheng Jewelry (30 copies in total);
Ai Yao 20xx 'I use drilling as the true love eternal' "on Weibo interaction, and the mood of the five -day mood and@爱 can get a coupon of Zhou Dasheng Jewelry Tmall XX twenty yuan (not accumulated).
2. Diamond ring spiked value purchase
The weekly Dasheng Jewelry Tmall XX launched a diamond ring (limited to one piece) per day at 10:00 am per day for a spike activity, as low as 3.8 % off.
(2) Terminal promotional activity
1. Incorrect diamonds
During the May 1st event, diamond products were 7.5 % discount, and they could participate in the lottery with small shopping tickets. There are 10 first prizes across the country. This order can enjoy the free discount and return on the spot; the second prize is 100, this order can enjoy a 20 % discount on the spot, the third prize is cash on the spot; Enjoy a 10 % discount and return on the spot.
2. Emotional Jinjian
During the May Day event, the prime products (gold, platinum, K gold) were discounting 18 yuan per gram.
. The dedication of the love certificate
While you can participate in the event during the event during the event. Participants fill in the dedication of the love certificate (each love certificate has a certificate number). Thanks to the other party for the emotion and the family's dedication, write down the vows of true love, promise the true heart that will never change, and press the fingerprint on the certificate.
The customers with a price of more than 1,000 yuan can also get two movie vouchers presented by Zhou Dasheng jewelry.
Note: Emerald and other products are discounting according to ordinary discounts.
Golden jewelry Activity May 1st Plan 5 I. Activity time
5.1-5.7
. Activity theme:
Dream diamonds Value
3. Event content:
1. Dream Diamond Cabinet: Set up a "Dream Diamond Cabinet", which is sold on some diamond ornaments and emeralds. The lowest price is 510 yuan. The round customer has a great diamond dream.
2. Buy love caps and send it: Whenever you buy X jewelery diamond or emerald during the "May 1st" period, you will send X Jewelry Love Sun Hat. After the delivery.
. Propaganda and promotion of event:
(1) Daily or evening newspapers publishing event publicity advertisements on the local distribution. The participation rules of activities such as cabinets "and" love hats will be sent ";
(2) Making event publicity advertisements on TV stations in various places, and can also do" Dream Dream Diamond Cabinet "on TV stations in the form of subtitles in the golden time. The meaning of the "Love Hat to Send" activity, participation rules, detailed advertisements for stores/cabinets and telephones in various places.
(3) Do a good job of promoting posters or X -boiled racks in front of the store, arrange activities for consultants and set up consulting telephones at the counter to facilitate customer consultation;
. Event control and evaluation:
. Do a good job of customer consultation and the number of reaches, the number of activities, the number of buyers, the sales, etc. in the event;
2. The event will be done in the later stage of the activity, the frequency of the data and the media of the media, and the feedback from agents, etc. Collect it to the brand planning department of the X Jewelry Promotion Headquarters for the activity evaluation and summary in order to provide better marketing services to franchise partners.
6. Budget for activities:
1. "Sun Hat cost: 15 yuan x18x5 = 1350 yuan;
2. Propaganda costs about 3,000 yuan;
3. X booths: 85 Yuan; Total: 1350 3000 85 = 4435 yuan.