blake brothers jewelry wholesale Bank Women's Day Marketing Activity Planning Plan

wholesale jewelry leather bracelets In order to ensure that the activity is correct, the activity plan is often required. The activity plan is the strategy of the entire event, which can indicate the direction for the event. So what are the issues need to pay attention to in formulating activity plans? The following is the planning plan for the bank Women's Day marketing activities I organized. For reference only, let's take a look.
The banking women's festival marketing activity planning plan 1. Activity background:
The international Women's Day is the annual women's festival. With the continuous improvement of women's status in modern society and the increasing economic capacity of women's independence, Women's Day has gradually become a marketing festival that has been valued by merchants, and various banks have also launched a series of marketing promotion activities that make women's hearts. The promotion plan of the 38th section event of Everbright Bank is to use consumer psychology to take the initiative, carefully plan, and comprehensively use marketing methods such as outlets, interactive marketing, roadshow promotion, media promotion and other marketing methods for specific festivals. , Brand promotion activities, grab market share, increase product sales, and enhance the brand's affinity and influence.
. Promotional purpose:
The wealth management products of Everbright Bank
In increase the popularity and reputation of the brand
Everbright Bank Sunshine Card Volume
3. Activity ideas:
1. By playable and win -win cooperation. The power is weak, and it is difficult to achieve the effect of great impact and effective effect by relying on its own power. Even if it is reached, the payment and the consumption of resources are significant and considerable. Under certain investment, in order to achieve the effect of high yield and excellent reward, the union between the appropriate enterprises will be a good choice. Therefore, this event Everbright Bank can cooperate with a large shopping mall chain (such as friends), and use the shopping mall and its own target audience and festivals during the March 8th Festival. The respective advantage resources are made to jointly unite and jointly build the momentum. While expanding the influence of festival activities, it further improves the effect of activity output. The wealth management products of Everbright Bank and Everbright Bank show our target audience to our target audience, so that they have a deeper and thorough understanding of Sunshine financial management.
2. Vivid and chic, prominent theme. This activity, whether in the early publicity, the interesting entertainment, or the wonderful continuation of the later period, will be closely combined with the characteristics of festivals and bank characteristics. The entire activity will be targeted in a step -by -step, and it will be climaxed. By enhancing the competition interaction and audience participation, the maximum effect will be improved. Let our target audience understand the characteristics of sunshine wealth management and familiarity with sunny wealth management in a relaxed and harmonious atmosphere, and further deepen the brand cognition and product memory of Light Bank.
4. Activity theme: (to be determined)
"Who is the housewife who is the most financial management"
n On the day of March 8th, the "Who is the Most Focusing Housewife" event. The entire competition will closely combine the corporate image and product characteristics of the Everbright Bank, such as setting up wealth management Q