be je designs wholesale jewelry Xiaomi pays late, can the mobile payment market Lei Jun share a share?

do it yourself wholesale jewelry stamping kits suppliers A few days ago, Xiaomi Technology CEO Lei Jun announced that it would launch Xiaomi's mobile payment service, named "MIPAY", which has begun internal testing. It is understood that Xiaomi mobile phones with NFC functions can use Mipay. Users only need to enter the Xiaomi wallet application, click the eligible bank card, and open the Xiaomi flash payment function.
[The mobile payment market structure has been determined, why Lei Jun still wants to taste the big cake of mobile payment]
In the market share of third -party mobile payment transactions in 2016q1 Tenpay ranks second in 38.3%. Jack Ma and Ma Huateng occupied 90%of the third -party payment. The third -party mobile payment market is fiercely competitive, and the opponent gathers. Is it too late to enter the game at this time?
[What is the entry of Lei Jun in the third -party market and the market structure has been determined]
. Data show that the sales volume of Xiaomi this year has fallen sharply compared with the same period of the previous year. And the rival Huawei, OPPO, and vivo rose in the same rival. On the one hand, Xiaomi adopted a sea tactics, and on the other hand, Xiaomi also learned from Apple, Huawei, and Samsung to enter the payment market.
. In the era of mobile Internet, platform companies are building their own ecological closed loop. Payment in the closed -loop ecological environment is an important part, and it is taken for granted to build a third -party payment platform. Ma Yun is like this, Ma Huateng is so, as well as Li Yanhong who is a search engine.
1. Xiaomi Technology has developed to a smartphone provider this year. Lei Jun pays more attention to the construction of the Xiaomi ecological chain system. In addition to the output of smartphone products, Xiaomi Technology continues to make efforts in the field of smart homes and smart hardware.
2, Lei Jun has a "financial dream". Xiaomi's earliest payment was launched in August 2012 to launch a virtual currency project to support the payment settlement of MIUI virtual value -added services -Mi -Metropolitan Business. Since 2014, Xiaomi has invested in grassroots investment, Tiger Securities and other companies, and jointly established Mi Bid Gold. In June this year, the CBRC approved the establishment of Sichuan Hope Bank Co., Ltd. in Chengdu, and Sichuan Yinmi Technology Co., Ltd., a subsidiary of Xiaomi Technology, subscribed for 29.5%of the bank.
[Although Lei Jun entered the mobile payment market, it was too late, but opportunities and challenges coexisted]
In daily life, users have formed a good code -scan payment habit. The cost of market education is reduced
The era of the Internet of Things, NFC payment relying on technology development will also be a trend. The number of people using NFC mobile phones globally continued to increase. Then, Xiaomi accumulated a certain amount of bases with a certain amount of bases, which are also potential "Mipay" user bases. After all, the Apple Pay was favored in the United States. It can be seen that Mipay still has a chance.
But when it comes to it, as mentioned earlier, the mobile payment market pattern seems to have become a foregone conclusion. Does "mipay" really have a chance?
丨 Li Minmin
In unauthorized reprinting, the author WeChat:, Media-li