999 silver jewelry wholesale What are the common forms of campus marketing?

cz jewelry wholesale in bangalore The key to the promotion of campus marketing is to grasp the timing of publicity, integrate various campus marketing channel resources, and use their strengths to enters precedent to seize the user's mind.
. What are the characteristics of the university market?
The university campus is a regional market and has a certain closure. The way students obtain information are mainly the Internet and the community. There are more communication between students, and it is easy to form word -of -mouth communication.
In recent years, major colleges and universities have continued to expand, the number of students has increased year by year, and the number of users in the campus market is very large. College students are the hope of each family. According to the survey, the average monthly living expenses per person per month in college students reached 1200 yuan. The consumption power of college students is the main force of consumers in the future, and it will form a large consumption share in the future consumer market.
The college students are keen on various trend culture and new things, and dare to try to compare cutting -edge and popular products. Compared with the social market, the cost of doing activities is relatively low, and the scope of communication is relatively high. The return rate of activities is relatively high.
. What are the ways of campus promotion?
The campus market, use online and offline channels to divide the big cake of campus.
5 offline push activities:
1, campus banner
on campus, pulling a banner to promote the effect is very good. The content is simple and eye -catching. You can achieve the effect without special attention. You can establish a good brand image. Pay attention to the position of pulling the banner, communicate with the school security, and strive to store more time.
2, campus leaflets
campus leaflets, use B5 size for leaflets. The recommended theme must be clear. It is best to have discount activities on the leaflet to attract students' attention. For the leaflet, it is best to find some reliable people to sweep the building and introduce the information that is valuable to them. Earlier, when I saw some people issued leaflets, they directly threw a stack of leaflets into the trash can, which was completely wasted.
3, campus poster
campus posters, wide coverage, but short retention time. In the start of the school season, you can go to the cafeteria or many places to stick some targeted manners. The recommended amount should not be too large, otherwise the cost will be wasted.
4. Holding roadshow activities
road show venues, it is best to choose places with huge traffic, invite students to participate in, design interactive links, and promote the effect. For example, during the opening season, the campus marketing promotion team will conduct military training and other activities. The activity form is to place tents in places with large traffic in playgrounds, canteens and other people, and send water and fans to students.
5, put the big turntable lottery
No one does not like to receive free gifts. During the start of school, the campus team can make a big turn draw at school. The campus team can customize some small gifts with logo before the school starts, and distribute it to students. Users have potential memories of the brand. For example, umbrellas, paper towels, small dolls, small sounds, anti -cards, anti -throw pendants, etc.
The advantages of online promotion are the speed of communication and wide coverage. Promotion channels are the main campus KOL, campus public account, campus Weibo, post bar and school community.
3 Online promotion channels:
1. Use QQ and WeChat
QQ and WeChat to be our daily social software. It is completely free. College students use QQ more frequently than WeChat. The campus team can promote promotion on the campus QQ group, QQ space, WeChat group and circle of friends. It can spread the event through fission. For example, the start of the school season, Electronic University of Science and Technology has done the opening of the red envelope. Among them, the help red envelope is to launch their classmates and friends on WeChat to help themselves and receive the red envelope to spend the money for exemption.
2, the official Weibo of the school and WeChat public account
campus Weibo and campus public account are now relatively mature. We can grasp the students' psychology, grasp the pain points of students, and make soft text advertisements. New media, especially opinion leaders, have a huge impact on students' consumer decisions.
3, the official post bar of the school
Although the activity of the post is now reduced, there are still some traffic. The official post bar of the school has the value of promotion. Our form of activity can be the form of UGC grabbing building. Establish a topic to encourage students to express their views, grab the building, get various rewards on specific floors, etc. The unique environment of colleges and universities determines that offline traffic here is cheaper than online and high quality. Therefore, it is recommended to promote publicity in colleges and universities.
3. What should we pay attention to on campus market promotion?
In the era of information explosion, campus promotion focuses on conveying concepts and values ​​to users, and solving the needs of target users. We can let users participate by setting various novel ways to get an immersive experience, thereby harvesting users.
. How to spend some small money for campus marketing?
1. To do activities, it can be held in the form of sponsorship.
2. When we do offline activities, we can establish related communities and pull offline users to the community for maintenance.
3, low -cost push, guiding the circle of friends to share, is currently the best choice for campus marketing with effects.
The above is the campus marketing promotion idea summarized by the school fruit. Campus, as a non -market -oriented treasure land, marketing must be deeply rooted in people's hearts and convert characters.

wholesale replica jewelry china The best is to send leaflets, right?